4) What Is Accessible Content in Marketing? (And Why It Matters More Than Ever)
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4) What Is Accessible Content in Marketing? (And Why It Matters More Than Ever)
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What if 25% of your potential customers couldn’t access your content?
That’s the reality for many businesses that overlook accessibility in their marketing. In today’s episode of the 15 Minute Marketing Fix, Eric uncovers six common myths about digital accessibility and shows you just how simple it can be to start fixing them.
You’ll discover:
- Why accessibility isn’t just a legal issue, it’s a growth opportunity.
- How ignoring accessibility could be like telling every fourth customer, “you can’t buy from us.”
- Six easy habits to make your content instantly more inclusive.
Whether it’s someone with a disability, on slow internet, or just trying to watch your video in a noisy coffee shop—making your content accessible helps everyone. Plus, Eric shares this week’s Shoestring Marketing Idea to create buzz without breaking the bank.
Ready to find out how close your website already is to being accessible?
Take the free assessment at AccessScorecard.com
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