If you’ve ever felt like your brand is getting lost in the scroll—or like your website still reflects your 2021 self—it might be time to take notes from an unexpected source: Noodles & Co.

In this episode, I’m breaking down the biggest lessons from my convo with Steve Kennedy, head of marketing at Noodles & Company (https://www.noodles.com/), about their recent rebrand. This isn’t about million-dollar budgets or corporate teams. It’s about what actually worked—and how those same strategies can help you show up better in your own fitness or nutrition biz.

We’re talking relevance (aka why being known isn’t the same as being chosen), feedback without the spiral, and how to spotlight the offers your clients already love. Plus, what your “mac & cheese” moment might be—and why claiming your quirks is the move.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠⁠

Key Takeaways:
– Relevance is a moving target—stay current, not just recognizable
– Use feedback to guide your decisions, not derail your confidence
– Highlight your strongest offer (yes, even if it feels “basic”)
– Your brand message should reflect your real strengths, not recycled fluff

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.