Your current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.

In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages.

Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the roadblocks of letting go, and why bringing in outside support (yes, both a coach and a designer) is a game changer for nutritionists, trainers, and wellness pros ready to boldly claim their space online.

We’ll dig into how Sara knew it was time to pivot, lessons learned from blending new services with a love for her original niche, and the surprising way her sales calls almost disappeared after an updated brand and website. Plus, you’ll hear practical tips on making your website do the heavy lifting—so clients reach out ready to hire you, not quiz you.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Clarify your niche and messaging so your website attracts clients who are already sold on you.

• Embrace feedback and expert help—you don’t have to DIY your way to credibility.

• Rebrand strategically by focusing on what’s actually working (not just what feels comfortable).

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.