Is XR yesterday’s buzzword? Not if Jeremy Dalton has anything to say about it. The accountant-turned-immersive-tech lead who launched PwC’s first global VR/AR team sits down with host Ely Santos to strip away the hype and show where extended reality is already cutting costs, unlocking new revenue and teaching 150 000 students at scale.

🎧 Hit play to discover:

• 🔄 The XR-AI feedback loop that spawns worlds on demand, tailors UX in real time and personalises corporate training programmes.

• 🕶️ Why UX—not hardware power—is today’s adoption bottleneck, and how Meta Ray-Bans and omnidirectional treadmills hint at the next big form-factor win.

• 💼 A CEO-friendly take on true ROI: cost, compliance friction and the single metric execs really care about.

• 🎢 Location-based VR as the “arcades of the 2020s” and the gateway to mass consumer buy-in.

• 📚 Jeremy’s upcoming Reality Check (2nd ed.) and his quest to open the world’s first immersive-technology museum—featuring artefacts dating back nearly 200 years.

“Even if you max out AI, you still need XR—and vice-versa. Diversify your tech stack like you diversify your investments.” — Jeremy Dalton

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And don't forget: Keep up with host Ely Santos on LinkedIn for more metaverse‑marketing insights.