🛠️ Design Like Tony Stark: XR, AI & the Industrial Metaverse with Siemens’ Ben Widdowson

Think Jarvis-style voice commands and holographic prototypes are still sci-fi? 🚀 In this episode, host Ely Santos sits down with Ben Widdowson—Head of Marketing for Immersive Engineering at Siemens—to break down how extended reality, real-time CAD, and AI copilots are already reshaping the way Sony and other manufacturers build the products you love.

🔊 Press play to learn:

• Why the “digital thread” matters—and how breaking it kills speed, quality, and sustainability.

• Sony’s secret weapon: a headset + software stack purpose-built for engineering, not gaming.

• 25 % productivity? Try weeks-to-minutes. Real-world wins in automotive, furniture, and consumer electronics.

• From desktop to design cave: what true-scale digital twins do that 2-D screens never can.

• Voice-controlled CAD & generative-AI prompts—how close we are to full Jarvis workflows.

• The hardware roadmap: smart glasses vs. “heavy-lift” headsets (and where each one wins).

Whether you’re a product designer, XR dev, or marketer chasing the next tech wave, this conversation is your cheat-code to the industrial metaverse.

Connect with Ben → LinkedIn @ Ben Widdowson
Follow Ely → LinkedIn @ Ely Santos

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#IndustrialMetaverse #XR #AI #ProductDesign #Siemens #Sony #Metavertising