When’s the last time you had a craving? Maybe it was for a piece of cake, your favorite restaurant, or meeting someone you’ve always admired. You thought about it, dreamed about it and once you got it, the satisfaction was undeniable. Imagine if donors and fundraisers felt that same way about your school.

In this episode, we break down the CRAVE Method, a step-by-step framework to attract, engage, and close supporters who are eager to invest in your mission. Fundraising isn’t just about asking for money; it’s about creating trust, building systems that deliver results, and celebrating impact like we celebrate superheroes.

We’ll explore how to:

• Connect by starting with the personal and building authentic trust

• Reveal your donor’s goals, timeline, and motivations so you know what matters most

• Affirm their wants by showing you’ve truly listened and aligned with their vision

• Value the partnership by highlighting both the cost of inaction and the impact of support

• Execute & Close with clarity, confidence, and commitment to shared success

Whether you’re leading a school, managing a campaign, or building long-term donor relationships, this episode will help you create the kind of fundraising culture people can’t resist.

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