Summary

In this episode, Jerry Vinci and Ira Kerns discuss the evolving landscape of recruiting in the senior living industry. They explore the challenges posed by outdated practices, the impact of COVID-19 on staffing, and the changing expectations of the workforce. Kerns emphasizes the importance of listening to top performers, the potential pitfalls of sign-on bonuses, and the need for a strong recruiting brand. They also delve into strategies for retaining staff and the role of AI in enhancing the recruiting process.

Learn More

• Connect with Ira Kerns on LinkedIn
• Learn more about J Ross LA Recruiting

Takeaways

• The biggest recruiting problem is outdated thinking.
• Staffing crisis in senior living is a pressing issue.
• Leadership roles are equally affected by staffing challenges.
• COVID-19 has exacerbated staffing issues in the industry.
• Attracting mission-driven talent is crucial for success.
• Recruiting efforts must be hyper-local to be effective.
• A strong brand can attract quality candidates.
• Sign-on bonuses may create resentment among existing staff.
• Creating a positive work environment is essential for retention.
• AI can streamline recruiting but should not replace human interaction.

Chapters

00:00 Welcome to From Leads to Leases - A Senior Living Business Podcast

02:21 The Evolution of Recruiting in Senior Living

10:44 Changing Workforce Expectations and Challenges

15:13 What Top Performers can Teach Operators about Recruiting

17:22 Are Sign-On Bonuses Helpful or Hurtful?

22:19 Can Bigger Culture Outweigh a Bigger Salary?

25:39 How to Start Building a Strong Recruitment System

31:54 Retention Strategies for a Stable Workforce

39:05 The Role of AI in Recruitment

44:35 How AI Can Benefit Recruiting and Identifying Top Performers

46:14 Do Operators Know What Inspires Staff to Stay?

Keywords

senior living, recruiting, staffing crisis, COVID-19, workforce expectations, employee retention, sign-on bonuses, recruiting brand, work environment, AI in recruiting