🎧 Intro: A Quick Recap

• In our last episode, I introduced the new Help First Referral Program:
• → Send someone to www.twobrainreferrals.com
• → They get $300 off. You get $300.
• This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.
• We’re near capacity. Every seat around the TBB campfire matters.
• Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.

1. Answer Questions in Niche Gym Groups

• GOU, PushPress Community, SugarWOD Affiliate group, etc.
• Search posts using keywords like “need more leads,” “how to price,” etc.
• Add helpful value, then DM: “Happy to hop on a call if you want to talk more.”

2. Start Weekly ‘Office Hours’ Posts

• Example: “I’m a long-time gym owner and TBB client. I open up ‘Office Hours’ on Thursdays—drop your questions below!”
• Builds trust and creates organic conversations.

3. Use the ‘Help First’ DM Strategy

• Follow up publicly helpful posts with:
• → “I’ve been there—want to hear what worked for me?”
• → After chat: “Can I introduce you to Coop?”
• → Start a group chat on Messenger or email Coop directly.

4. Host Local Coffee Clubs or Roundtables

• Invite 3–5 gym owners for breakfast and connection.
• Keep it informal: “What’s going well for you right now?”
• We’ll even cover the bill—just send the receipt.

5. Speak or Share Resources at Affiliate Events

• Join virtual or in-person CFHQ roundtables.
• Offer tips, drop links, follow up with offers to help.

6. Attend Local Competitions and Be Visible

• Wear the TBB shirt. Network. Listen.
• No pitch—just “What’s working at your gym lately?”

7. Share TBB Content + Personal Commentary

• Repost a blog or video and add your story:
• “This helped me raise ARM by $50/month. Here’s how…”

8. Tell Your Own Story (Video or Post)

• Before → Turning Point → After.
• “Before mentorship I was stuck at 40 members...”
• End with: “DM me if this resonates.”

9. Share Other Success Stories

• With permission, talk about other gyms who’ve grown through mentorship.
• Add your personal perspective: “I watched this gym 3x their revenue…”

10. Use Free TBB Resources One-on-One

• Pick ONE blog, podcast, or PDF that fits their current struggle.
• Example: “This guide helped me hire my first coach.”

• Help First works. We don’t need to sell.
• Just be visible, be helpful, and make the connection.
• When someone’s ready, send them to twobrainreferrals.com.