Core values that feel obscure turn into core actions that live in the fabric of a company. Host Kyler Nixon sits down with NataLee Allen, Visionary and CEO at ClearBags, to walk through a practical shift from five words to 26 behaviors that repeat every week. NataLee shares how she stepped into leadership after 2019 without the “everything falls on me” fear because the business runs with a great team. She explains how EOS helped redefine values, why “enjoy your life” made the list, and how a core action message plus employee videos unify teammates across three states. The conversation moves to tariffs, inventory moves, a long letter to customers, and a transparent approach to pricing. It wraps with a new Head of AI, a plan to meet every employee, HR chat bots built from the handbook, and AI as a partner that can lift productivity by 30 percent.

NataLee Allen is the Visionary and CEO at ClearBags. She stepped into the role in 2019 after learning that a business is only as good as their team. With EOS in place, she led a companywide shift from five core values to 26 core actions, including her father’s motto, enjoy your life. She champions weekly core action messages with employee videos across three states. NataLee recently designated a Head of AI to help every employee use AI as a partner, including an HR chat bot built from the employee handbook.

• Redefining core values with EOS by asking, what are they, not what should they be
• Turning five values into 26 core actions, including enjoy your life
• Core action of the week emails, employee video shares, and unifying teams in three states
• Hands off leadership made possible by a great team and shared accountability
• Preparing for tariffs with extra inventory, vendor options across 10 countries, and transparent pricing communication
• Writing a long letter to customers and using email as a personal, relational channel
• Designating a Head of AI to meet every employee and increase productivity with AI as a partner
• Building an HR chat bot from the employee handbook and using projects in chat to speed collaboration

• EOS, the entrepreneurial operating system
• Gino Wickman
• A letter to customers via email
• Employee handbook chat bot
• “chat, GBT, just five just came out”