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AT008-Custom GA4 E-Commerce Tracking

AT008-Custom GA4 E-Commerce Tracking

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 In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossible. While I cannot give you step by step instructions on how to do this, I do give enough information to explain HOW it can be done.

IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!

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