What if the key to filling your private practice isn’t more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile?

In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of Therapy Profile Pro, to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent.

Aaron shares exactly what makes a profile stand out, the common mistakes most therapists don’t even realize they’re making, and how a 15-second video can completely change the game. Whether you’re brand new to private practice or ready to scale your caseload, you’ll walk away with practical, proven strategies you can put into action today.

Resources Mentioned In This Episode

Read the show notes here

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Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Aaron Price

Aaron Price is a marketing expert and software engineer who specializes in building marketing tools for private practice therapists. As the founder of Therapy Profile Pro, Aaron has helped over 1,000 therapists enhance their Psychology Today profiles, refine their professional focus, and attract more of their ideal clients authentically and ethically.

Before founding Therapy Profile Pro, Aaron led marketing for multiple education and climate tech companies. He has also been attending therapy himself for the past seven years—a journey that he describes as life-changing.

Aaron holds a Bachelor’s degree in Computer Science from Duke University.

Check out Therapy Profile Pro