Actionable consumer insights from a pet industry thought leader
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Actionable consumer insights from a pet industry thought leader
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À propos de cet audio
How is inflation really impacting pet product consumers? Is humanization all bark and no bite? And what’s in a channel strategy? Michael Johnson, principal at BSM Partners, answers these questions and many others in this latest episode hosted by Pet Food Processing Editor Kimberlie Clyma.
Show notes
(00:39) Introducing Michael Johnson
(02:28) The impact of inflation
(05:04) Evolving consumer demands amid an evolving industry
(07:13) Understanding the “pet parent”
(08:36) What it takes to truly understand your audience
(11:13) Tailoring pet owner education to specific audiences
(12:44) Fine-tuning channel strategies
(14:50) Distribution tips for smaller brands
(17:03) For startups, the dangers of going it alone
(19:23) Humanization and the real consumer
(22:51) Consumer sentiments about plant- and insect-based proteins
(24:30) Warming up to emerging nutritional approaches
(26:35) Susceptibility for subscription-based purchasing
(29:52) Channel strategy through the eyes of the consumer