
An Interview with Dean Stanzel, Founder of Top of Mind Gifts (Episode 20)
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Summary
- They discuss the importance of staying top of mind with clients through thoughtful gifting, the unique offerings of Cutco and pop-up cards, and effective marketing strategies.
- Ryan shares insights on the role of a fractional CFO in business growth and the challenges of managing operations and finances.
- The conversation emphasizes the significance of building relationships over sales and the need for businesses to recognize when to seek financial guidance.
Takeaways
- Dean Stanzel emphasizes the importance of staying top of mind with clients.
- Gratitude and appreciation are key in business relationships.
- Tailoring gifts can enhance their impact and memorability.
- Networking and personal connections are crucial for marketing high-end gifts.
- Sending gifts without strings attached fosters genuine relationships.
- A fractional CFO can provide essential financial guidance for growth.
- Understanding when to hire a CFO is vital for business development.
- Managing operations without inventory can simplify business processes.
- Unique offerings like pop-up cards can differentiate a business in the market.
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