In this special remembrance episode of Shooting It Straight, We revisit a 2018 conversation recorded with Randy and Coach Clayton—mentor, educator, motivator, and the heart behind “BAM, son.” We talk about the origins and meaning of BAM (Believe, Achieve, Motivate), why failure is feedback, and how fear, process, and paying the price shape real success. Jim shares timeless lessons from 35 years in education and decades in coaching: building relationships, setting high expectations, learning students’ names, and making every learner feel seen and capable. He opens up about turning passion into profession, trailblazing individualized basketball training, and the second chance that reshaped his life after a devastating childhood injury.

We also dig into what makes great teachers and teams—consistency, intentionality, humility, and being “mission over position.” Jim reflects on influences who believed in him, the power of positive culture, and the simple, daily practice of adding value to others. He closes with what he wanted to be remembered for: passion, positivity, and giving 100% every day. BAM, son.

If you have any memories of Coach Clayton to share with his family and the podcast, please call us at (304) 691-0075 and leave a voicemail message of remembrance.