If your brain feels like it’s running a business on 67 open tabs, this episode is the reset button you didn’t know you needed.

You’re not burnt out because you’re lazy or unmotivated.

You’re burnt out because your business is full of unanswered questions and those open loops are draining your mental and emotional energy.

Questions like,

"What if my prices are off?"
"What if I'm on the wrong social media platform, saying the wrong thing, to the wrong people?

Here’s the truth: the mental weight of running a business doesn’t have to be your normal.

And in this episode, I’m showing you the one thing that clears the confusion and puts you back in control, market research (but not the boring kind).

Here’s what you’ll learn:

• Why market research is the most underrated tool for reducing decision fatigue in business

• The emotional and financial cost of running a business based on guessing

• Why second-guessing everything is not just part of the job

• How market research actually removes stress (not adds to it)

• What you’re doing every day that is market research, you just don’t realize it

• Why my Covert Market Research Method feels like having a crystal ball in your business

If you're tired of wondering why your strategy isn't landing or your offers aren't selling like they used to, this episode is for you.

You’ll walk away with a new perspective and understanding what’s actually causing the stress in your business and what to do about it.

Plus, I’m sharing a behind-the-scenes look at my upcoming Covert Market Research Workshop: how it works, what makes it different, and how it can completely change the way you market and sell in your business.

Links & Resources:

• Sign up for the Covert Market Research Workshop

• Subscribe to the Bad for Business Newsletter for a story-meets-strategy email that makes you question what you think is actually bad for business.

If you're a business owner looking to find other ways to market your business without using social media, this is the podcast episode for you.

In this episode, you'll get marketing ideas for your small business. Wether you dislike or enjoy using social media to market your business, you'll learn different tips to marketing your business. You'll hear me share actionable marketing strategies and talk about the key to effective marketing and sustainable success in your business.

What You’ll Learn in This Episode:

• How to determine where to actually market

• They key to effective marketing

• Marketing advice and tips to market outside of social media

Resources & Links Mentioned:

• Free Online Training: The Bigger Role Pricing Plays in Your Business

• Work With Me

• Showit Affiliate Link

• Google Business Profile
• Market Research Strategy Workshop Waitlist
• Subscribe to my free weekly Newsletter, Bad for Business

Want personalized support with your marketing strategy or business? Book a strategy session now to get actionable advice on how to improve your marketing results so you can reach more clients and grow your business.

What do you think the backbone to a successful business is?

In this episode, we explore one of the biggest parts of your business that impacts your success and the money your business makes.

As a business owner, especially service-based business owners, it's so common to feel like you don't have enough time to actually grow the business because you are so busy working in the business, providing the services, following up with clients, making offers, etc.

Have you ever thought the same way about your own business? You have these goals and dreams for your business but you feel like you don’t have the time to do it. If you've ever felt like this, this episode is for you.

What You’ll Learn in This Episode:

• The backbone of a successful business.

• One of the things every business has in common.

• The truth about future proofing your business.

• One mistake that is hurting your cash-flow stability.

Resources & Links Mentioned:

• Free Training: How to Make Pricing Your Secret Weapon

• Work with me

• Want 1:1 support with your pricing strategy or business? Book a strategy session now to get actionable advice.

Ready to stop undercharging and finally get paid what you deserve for your services and offers?

Check out my Nail Your Pricing Workshop and Template that teaches you how to confidently price your services and automatically tells you what to charge based on unique aspects of your business so you can stop leaving money on the table from underelling your services.

The Nail Your Pricing Bundle is exactly what you need to go from “I have no idea what I'm doing" to "I feel so confident and I am making so much money.”