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In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain!

Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of deals just for bakers?

🫡 The Vendy Blendy answers the call. A deal-lovers' day specifically for the bakers of the world. Let’s cover the who, what, when, where, and why so you can know exactly what to expect for the 5th annual Vendy Blendy come November 28th.

• 🛒 Date: November 28th, 2025
• 🛒 Time: 12:01 AM - 11:59 PM (24 hours)
• 🛒 How to Join: Just request to pendy!

🛍️ What is The Vendy Blendy?

The Vendy Blendy’s main location is in a Facebook group called, you’ll never guess, “The Vendy Blendy (Sugar Cookie Marketing)”... we aren’t great at creative naming, I’ll tell ya that, BUT it’s a fun spot where chaos goes down for 24 hours on the day after Thanksgiving, on November 28th.

Each year, vendors (Vendys) from the baking industry and around the world come together and offer discounts, door prizes, and incentives to get bakers to buy from their shops - things like cookie cutters, baking mats, baker shirts, cookie scribes, STLs, software, takes a deep breath, cake pop molds, recipes, meringue powder, sprinkles, class kits, online courses, transfer sheets, packaging, cookie tags, cookie backers- the list truly does go on and on and on aaaand it’ll all be 25% off or more!

👉 You can access the current list (which is always growing) of vendys at http://www.TheVendys.com

Just like most awesome things in life, it’s here for a good time, not a long time, so you’ll be able to shop the deals and steals for just 24 hours, and 💥POOF💥, it’ll be gone. 🤫 We shut down the group and boot everybody out, and we don’t talk about it again until next year. It truly is the best day and only day of the year!

🛍️ Who is The Vendy Blendy for?

If you’re just window shoppin’ or if you’re there to stock up on all your 2026 packaging options - this sale is for you. 🚪🎁 The shops all host door prizes, plus the Sugar Cookie Marketing Group, who puts it on, will be giving out free-to-enter BIG Door Prizes all day just for being there- you ain’t gotta purchase one single thing for a chance to win.

🌎 While most of the Vendy's shops are based in the US, we have many that aren’t, and you can score deals from across the world! So don’t think that because you don’t have a US zip code, you can’t win, because you totally can!

🛍️ When is The Vendy Blendy

The Vendy Blendy is a 24-hour online event that goes down from midnight on November 27th to midnight on November 28th. It’s exactly 24 hours long. The event is hosted in Eastern Standard Time, so you may need to do some time conversions.

The Vendy Blendy group is a private group on Facebook, so you’ll pend until the day of the event. Admins and Mods are already in there setting up the group and makin’ sure the pinned posts, discounts, and directions are all set up. At midnight on November 27th, we will start letting anyone pending into the group.

🛍️ Where is The Vendy Blendy?

This event does take place on Facebook, but the shops will let you check out from their individual websites. The Vendy Blendy Facebook group will be a hub that day where you can snag the discount codes, cheer on your favorite shops, and win door prizes all day long.

You’ll access the shops, discount codes, and websites from a pinned Google Sheet within the group on the day of the event.

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In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder.

They're massively valuable to your bottom line because returning leads cost less to acquire. That means you have to spend less time and marketing dollars getting someone to order from you a second time than getting someone to order from you the first time.

And this makes sense, right?

• ✅ A returning client already knows you exist.
• ✅ A returning client already knows your ordering process.
• ✅ A returning client has built trust with you when they placed their first order.
• ✅ A returning client is 15 - 20% more likely to reconvert when reengaged.

To drive the point home: 🤯 It can cost 5 - 25 times more to acquire a new customer than to re-engage an existing or returning lead. So for every dollar you spend to reacquire an old lead, you'd be spending $25 to replace them with a new lead.

Higher marketing costs = lower profits.

If you're a good baker-turned-marketer, you should be asking this question: 🤔 "How can I increase my returning customer base?"

🧠 Smart question - and there may be a few culprits at fault as to why you don't have people re-knocking on your proverbial front door.

🙅‍♂️ 1. If you take big breaks or take the summer off, you're going to lose clients.

If you're taking big, inconsistent breaks (like the summer off or January off), you're going to frustrate your current base of clients. They can't return if your doors are never open. If a customer who ordered from you in June returns to place an order in January only to find you've closed up shop until March, they'll need to source another baker - a more reliable one. Hey - put down that pitchfork, if you need to take a break, do so. But remember the cost of taking breaks like this - it will impact your returning customers.

🙅‍♀️ 2. If you're constantly changing your offerings, you're losing clients.

If you listened to this week's podcast, I lean into the "hybrid model" - a give and take. No one solution fits everyone, but finding a mix of solutions can still be an effective approach. That applied to a busy menu. Yes, trimming your menu down to the fan favorites (that you also like baking) can prevent analysis paralysis (or choice paralysis), but changing up your menu too often can drive away past customers who lost their favorites during a menu purge.

Create a list of your best sellers and stick to it. Sprinkle in some "seasonal drops" and "limited editions," but be consistent in your long-term offerings.

🙅‍♂️ 3. If you're not easily searchable, you're losing returning clients.

🔍 If I can't easily find you on search, socials, and email, you're not easily findable. Imagine a client who only ordered from you a year ago. How likely are they to be able to remember where to find you? Oftentimes, clients go to search engines with a slew of keywords they hope can connect them with past vendors.

🕵️‍♂️ If your website doesn't show up or your maps listing is nonexistent, you're losing any clients looking for you.

🙅‍♀️ 4. If you're not relevant on socials, you're losing returning clients.

I get it - ya get busy and posting to social media falls to the back burner. "But I'm busy, so my marketing is good, right?" Yes - however, marketing results are delayed - meaning what you do today you won't see until a month or two from now.