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Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1

Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1

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In Part 1 of this two-part series, we sit down with Alex Schlinsky, founder of Prospecting On Demand, longtime agency leader, and unapologetically bold marketer. From watch-losing antics to poop emoji costumes at legal marketing events, Alex blends high-energy storytelling with practical strategies for standing out in saturated spaces. This episode kicks off with his personal philosophy on authenticity, confidence, and transparency in sales, and why he believes audacity (done right) is one of the most underused marketing tools in the industry.

Beyond the humor, Alex unpacks how to spark conversations at conferences, how to use events to scale a niche business, and why creating genuine community matters more now than ever. He also opens up about the origins of his own POD (Prospecting On Demand) event, what it’s like to lead a room of diverse agency owners, and why he believes community, both online and in-person, can be a business owner’s most powerful asset.

Chapters
[Start] Lost Watches & Icebreakers: Alex opens with a hilarious story, and segues into why being real is more powerful than being polished when building connections.
03:26 The Three Pillars of Selling: Alex breaks down the foundation of his sales success: authenticity, confidence, and transparency, even at high-stakes legal marketing events.
07:36 Costumes, Gold Shoes, and Audacity: How a poop emoji costume helped land clients, and why standing out in a sea of booths is more science than luck.
09:19 Building POD and Finding Belonging: Alex shares the deeply personal roots of his coaching event, POD, and what it means to create spaces that blend leadership, vulnerability, and growth.

Links and Resources
  • Prospecting On Demand: prospectingondemand.com
  • “The Anti-Hustler’s Handbook” by Alex Schlinsky
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