SEASON: 5 EPISODE: 22

Episode Overview:

Welcome back to the Becoming Preferred Podcast! Today, we have a true titan in the world of digital marketing and growth—a master architect of scale renowned for transforming data into undeniable results. If you're a business professional or entrepreneur seeking your next breakthrough, looking to optimize customer acquisition, or aiming to understand the mechanics of sustainable scaling, you're in for a treat.

Our guest is the visionary founder of Round Barn Labs, a growth marketing agency that has been instrumental in scaling some truly impressive businesses. He is also the brilliant mind behind the "Always Be Testing" podcast and the insightful "Flywheel" blog on Beehiiv. He lives and breathes experimentation, data-driven decisions, and building lasting momentum. Join me now for my conversation with Tye DeGrange.

Guest Bio:

Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.

Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray.

Resource Links:

• Website: https://www.roundbarnlabs.com/
• Product Link: https://www.roundbarnlabs.com/services-2/affiliate-marketing-agency

Insight Gold Timestamps:

01:28 Your motto line, Elevate Trust and Embrace Influence

03:46 What's the evolution that you've seen and where do you see it moving to?

07:00 Are you monetizing effectively in a competitive way?

07:43 Is this juice worth the squeeze for you, all in, not just media costs

11:09 Your podcast is called Always Be Testing

14:08 First and foremost, you want to have kind of a solid tracking platform

14:18 Trust is really essential to everything we do

17:37 If it was taken away, would you have gotten that customer anyway?

18:06 Priced right is half sold

22:05 On paid search, is that still relevant

24:20 I also read Jim Collins' book, Good To Great

29:23 You might have a bigger impact than you realize

32:30 Affiliate tends to be a lot of cat herding, a lot of moving parts

34:28 You talk about embracing a culture of relentless experimentation and learning

36:10 The website is

SEASON: 5 EPISODE: 21

Episode Overview:

Welcome back to the Becoming Preferred podcast, where we look into the strategies and mindsets that drive success for business professionals and entrepreneurs. Today, we have an extraordinary guest who embodies justice, advocacy, empathy, and results: Tad Nelson.

Tad is a legal luminary with over 33 years of experience in criminal and family law. What sets Tad apart is his unique blend of sharp legal acumen and forensic science expertise, allowing him to transform daunting legal crises into pathways of empowerment. He’s not just about conventional representation; he’s about genuine advocacy with precision and profound understanding of the human experience.

In this episode, we're going to extract invaluable lessons from his astounding 400 trials – a treasure trove of wisdom applicable far beyond the courtroom, to every high-stakes decision and challenge you face in your business and entrepreneurial journey. Get ready for some powerful insights!

Guest Bio:

Step into the world of Tad Nelson, a renowned legal mind with a flair for turning daunting legal crises into pathways of empowerment and transformation.

Distinguished by his unique blend of legal acumen and forensic science, Tad's approach goes beyond conventional representation—it's about genuine advocacy with empathy and precision.

Whether unraveling complex divorce cases or high-stakes criminal defenses, Tad believes in empowering his clients through compassion, relentless dedication, and a profound understanding of the human experience.

Discover Tad Nelson's unique perspective on law, life, and the quest for justice in a way that promises to captivate and engage every listener.

Resource Links:

• Website: https://tadlaw.com/
• Free Consultation: https://tadlaw.com/contact/

Insight Gold Timestamps:

02:40 I've always wanted to be a lawyer

03:28 The three most important things of being lawyer

04:06 You know, the biggest complaint with lawyers in the world, is communication

05:30 The reality of today's world, you can't make everybody happy

07:02 First thing, never make any assumptions

08:08 It takes 50% of the time to do 90% of the work

10:53 So many people don't realize that you can give too much information

13:53 People are good, by and large people are

16:36 The number one place that you find consensus

22:06 Whatever's going on in your business, can't affect your product

23:57 You need to establish boundaries

24:46 I don't live to work, I work to live

28:30 From our initial conversation, we lay out a path that we're gonna follow

28:40 The way you build up trust is, you do what you say you're going to do

29:36 Once they start trusting me for doing what I'm gonna do, then they'll start trusting my opinion

31:43 If there's something that you think that needs to be addressed, get it addressed

32:30 We use Otter AI, every conversation I have is recorded, summarized, and put in their digital file

35:59 The domain is tadlaw.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/tad-nelson-437b63b/

Blog: https://tadlaw.com/blog/

Email: chaos@tadlaw.com

Sponsors:

Rainmaker LeadGen Platform Demo:

SEASON: 5 EPISODE: 20

Episode Overview:

Welcome back to the Becoming Preferred Podcast. In this episode, we have a true financial powerhouse in the studio, ready to illuminate the often-murky waters of cash flow and profitability

Stephanie is not just a CFO; she's a business owner herself, giving her a unique, boots-on-the-ground perspective on the challenges you face every day. Through her company, New Light Financial Solutions, Stephanie has a knack for seeing right through the surface-level issues and identifying the core reasons why your business might be struggling with profitability and cash flow.

Stephanie doesn't just diagnose the problem; she provides a clear path to fixing it. If you've ever felt like you're working harder but not seeing the financial results you deserve, get ready to unlock the secrets to a healthier, more profitable business. Join me for my conversation with Stephanie Smith.

Guest Bio:

Stephanie Smith is a CFO and a business owner. She uses her financial background to help business owners take the one clear path to generating more cash in their business. Being in the financial world, she can look at a business and spot the underlying reasons why it is not profitable and has poor cash flow. And... more importantly, she knows how to fix it.

Resource Links:

• Website: www.newlightfs.com
• Product Link: https://newlightfs.com/resources/

Insight Gold Timestamps:

02:28 My favorite subject was calculus

02:44 If you feel like you need a "just in case thing", then maybe that's not the right path

06:01 We don't always take the time to evaluate how the cash is supposed to be moving through our business

07:30 Where to begin is really following the money

09:27 We actually do Profit First in our business for ourselves

10:48 Why a business can be profitable but still struggle with cash flow

13:26 It's cheaper to get a customer who already knows, trusts and has bought from you, to buy from you again

16:32 H ow much is it actually costing you to sell something?

20:47 I've heard people say, you know, set a a financial date with yourself, with your business

22:26 What every CFO does should be similar regardless of the size

24:33 It's a good idea to start talking with a financial planner about other things that you can do with the business' money

25:56 You should definitely not base all your decisions off of your bank account, or based on the profit number that you have on your financial statements

27:56 I have a podcast that I run called Getting to the Bottom Line

31:53 If they want to reach you, it's newlightfs.com

32:03 We also offer a