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Behind the Campaign

Behind the Campaign

Auteur(s): Hijinx Marketing
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Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.

© 2025 Behind the Campaign
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  • Ep. 1 - Chef For Hire

    Ep. 1 - Chef For Hire
    Jul 3 2025

    Chef For Hire serves residents of Indiana and Ohio, including those who are homebound and children, with nutritious and delicious meals. They embarked on a new model that lets their clients choose their meals. They needed a way to communicate this to those who needed to know. Learn how they did research, used psychology, and came up with a robust campaign for this unique new offering.

    Guests: Rebecca Bormann, CEO of RB Consulting Agency, and Jeff Scheck, EVP of Chef for Hire

    Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

    For more about Hijinx Marketing, visit our website.

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    29 min

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