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The difference between a struggling small business and a thriving one often comes down to how they approach employee benefits. Most business owners think they have benefits figured out—but as Alice Rhodes, Vice President of Employee Benefits at AUI reveals, they absolutely do not.

Benefits shouldn't be treated as just another monthly expense. When employers make drastic changes without considering the human impact, the consequences can be devastating. "I had people in tears," Alice shares about one company that suddenly switched employees from a $250 deductible plan to an $8,000 deductible. This short-sighted approach to cost-cutting often leads to losing key talent and creating unnecessary workplace tension.

Even small businesses with just 3-10 employees can offer competitive benefits packages when they approach the process strategically. From low-deductible plans with copays to HSAs that provide tax advantages and flexible spending options, small employers have more options than they realize. The key is working with a knowledgeable broker who understands the specific needs of your team and can navigate the complex world of insurance offerings.

Perhaps most critically, business owners must recognize the serious compliance requirements surrounding benefits administration. Mistakes with COBRA, inconsistent waiting periods, or discriminatory practices can result in substantial penalties—fines accumulate per day, per employee, per occurrence, potentially reaching hundreds of thousands of dollars. Some violations even carry the risk of jail time. As Alice advises, "Don't confuse 'this works' with 'this works well.'" A benefits strategy that truly works well goes beyond merely checking boxes—it becomes a powerful tool for attracting and retaining the talent your business needs to thrive.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.

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Are you unwittingly turning away potential customers because of an inaccessible website? Digital marketing expert Elizabeth Orley shares her personal awakening to the importance of accessibility after breaking her arm and suddenly finding herself unable to use a computer mouse with her dominant hand. This eye-opening experience transformed her understanding of how digital spaces can either welcome or exclude users based on their abilities.

Contrary to popular belief, digital accessibility isn't just about accommodating people with permanent disabilities. It benefits anyone who might be experiencing temporary limitations, aging-related changes in dexterity, or even someone who's simply forgotten their reading glasses. As Orley points out, "If we're not designing for everybody, then what are we doing?"

Beyond the ethical imperative, there are compelling business reasons to prioritize accessibility. The same elements that make your website accessible to screen readers—like proper heading structure and descriptive alt text—also improve your SEO performance. Google's algorithms crawl websites similarly to how accessibility tools do, making accessibility and search visibility two sides of the same coin.

Small business owners should be particularly concerned about the legal risks of inaccessible websites. The Americans with Disabilities Act requires digital spaces to be accessible, and lawyers are increasingly targeting non-compliant sites. Even if your business operates from a state without strict accessibility laws, you can be sued by customers from California or New York if you sell to those markets. With settlements averaging $15,000-$20,000 (not including remediation costs), accessibility isn't just good practice—it's protection against potentially devastating legal expenses.

Ready to make your digital presence more accessible? Start by using free tools like WAVE (wave.webaim.org) or Google's Page Speed tool to evaluate your current compliance. For social media, ensure all information appears in your post text rather than only in graphics, and always add descriptive alt text to images. When posting videos, manually review auto-generated captions for accuracy, knowing that 80% of videos are watched with no sound.

Take the first step toward digital accessibility today. Your customers—present and future—will thank you for it.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.

Send us a text

Ever find yourself dreading those human resources responsibilities that come with running your business? You're not alone. Many small business owners view HR as a necessary evil – a department that exists to say "no" and create endless rules. Julie Wheeler of Clarity HR is on a mission to change that perception.

In this enlightening conversation, Julie shares how she accidentally fell into HR and discovered her passion for helping businesses succeed through better people management. With 23 years of experience and a background in employment law, she brings unique insights into why small businesses struggle with human resources and how fractional HR services can transform that relationship.

The concept is brilliantly simple: get professional HR expertise for the exact amount of time you need it. Whether that's two hours weekly or twenty, fractional HR provides small businesses with a resource that understands their unique culture and challenges without the overhead of a full-time position. Julie explains how this approach helps business owners stop procrastinating on difficult employee decisions – often the most costly mistake they make.

Perhaps most valuable is Julie's practical advice on employee handbooks (they're not written in stone!), having difficult conversations with team members (they actually want clear expectations), and avoiding the compliance pitfalls that trap so many businesses. With over 80% of employers unknowingly violating the Fair Labor Standards Act, having expert guidance can save you from substantial penalties.

Ready to take off that HR hat and focus on growing your business? Discover how Clarity HR's hands-on approach differs from typical consultants and PEOs. Their team doesn't just provide template solutions – they become an extension of your organization, helping create systems that reflect your unique culture while protecting you from costly mistakes. Connect with Julie and start transforming your approach to people management today.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.