After serving in a channel chief role for several prominent companies over the years, Ken Marks, former CRO of Cynomi, (this episode was recorded prior to his departure) validates a philosophy he’s held for many years: top-down support is critical to channel success. He shares his thoughts on his new role, C-suite buy in with an indirect GTM and cybersecurity with host Frank Vitagliano in episode 60 of Beyond Distribution with GTDC.

How does Marks leverage distribution to scale sales and solution adoption in the IT community? Which routes to market could serve as coverage and support models for his business? Check out this episode of Beyond Distribution with GTDC for the answers and an insightful conversation on cybersecurity, AI and distribution.

What trends will have the biggest impact on IT vendors? Download a free copy of new GTDC Tech Distribution 2030 report today to find out! 

From cloud procurement and enablement to managing relationships with hyperscalers, distributors have become masters of the digital realm for their vendor and solution provider partners. In episode 59 of the Beyond Distribution with GTDC podcast, TD SYNNEX executives Reyna Thompson, President of North America, and Jessica McDowell, Senior Vice President, North America Marketing & Digital Customer Success share insight on that critical topic with host Frank Vitagliano.

The trio discuss the tools and programs that enable the channel today, including the latest digital platforms. How can distributors help their vendor and solution provider partners overcome the complexities of innovation? Which investments will ensure end-users enjoy more successful and secure technology journeys?

Get the answers to those questions (and more) in this episode of Beyond Distribution with GTDC. Then download a free copy of the new GTDC Tech Distribution 2030 report to see what comes next.

With the tech industry innovating faster than ever, channel organizations need as much support as possible, and that’s where GTIA — formerly the CompTIA member community — shines. In episode 59 of Beyond Distribution with GTDC, newly appointed GTIA CEO Dan Wensley discusses the organization's past and future journey with host Frank Vitagliano. Their conversation touches on Wensley’s 30-year IT industry journey, including his leadership role in the early days of managed services, as well as the continuing evolution of technology and business models.

How will GTIA help channel professionals navigate the challenges and opportunities ahead?

What are his priorities around research, resources and programs?

Check out this episode of Beyond Distribution with GTDC for answers to those questions, as well as a deep look into the future of the IT industry.