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Beyond The Prompt - How to use AI in your company

Beyond The Prompt - How to use AI in your company

Auteur(s): Jeremy Utley & Henrik Werdelin
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 Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.2024 - Jeremy Utley & Henrik Werdelin Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
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  • How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

    How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI
    Sep 2 2025

    In a shift from the usual format, Henrik Werdelin steps into the guest seat—alongside Nicholas Thorne—for a live conversation with Jeremy Utley about their new book Me, My Customer, and AI. They explore what it takes for entrepreneurs to compete in the age of AI — from redefining resourcefulness to thinking like founders, even inside a job.

    The discussion dives into the book’s central frameworks, including the Five Ps (powers, passions, possessions, positions, and potentials) and the “it sucks that…” approach to identifying real problems worth solving. Along the way, they reflect on how AI is changing the leap from idea to execution, why more people may need to think entrepreneurially, and the shift from operating to orchestrating.

    They also share lessons from the writing process itself—how they tried to use AI, where it fell short, and why Me, My Customer, and AI ends when it does.

    This episode isn’t just about launching a book. It’s about rediscovering agency, and the questions we all need to ask when starting something new.

    Key Takeaways:

    • This isn’t a book about AI—it’s a book about you.
      Henrik and Nicholas share how the real questions emerging from AI are deeply human ones. The book focuses first on self-understanding, then on the customer, with AI as the third piece—not the center.
    • The Five Ps framework helps you figure out what to build—and why.
      Powers, passions, possessions, positions, and potentials offer a structured way to explore personal founder-market fit. It’s a tool for generating ideas, but also for stress-testing them.
    • Real problems often hide in plain sight—it just sucks that no one’s solved them.
      Using the phrase “it sucks that…” makes it easier to spot problems worth solving. It’s simple, emotional, and sharp enough to cut through vague ideas and find what really matters to people.
    • Entrepreneurial thinking isn’t just for founders anymore.
      In a world shaped by AI agents and fluid roles, more people will need to act like entrepreneurs—taking initiative, connecting dots, and orchestrating rather than operating.

    Book site: Me, My Customer and AI - The New Rules of Entrepreneurship
    Buy the book: Amazon.com: Me, My Customer, and AI: The New Rules of Entrepreneurship
    Audos: Audos
    Audos Instagram: Direct • Instagram
    Nicholas LinkedIn: Nicholas Thorne | LinkedIn

    00:00 Intro: The Human Questions Behind AI
    00:37 Personal Reflections on AI
    01:26 The Book’s Unique Perspective
    02:55 AI and Human Resourcefulness
    05:46 Entrepreneurship in the AI Era
    13:05 The Five Ps Framework
    23:53 Identifying Real Problems
    25:39 Why Identifying and Reframing Problems Matters
    26:27 The Concept of “It Sucks That”
    27:23 Historical Context and Practical Applications
    28:22 The Role of Language in Problem-Solving
    29:43 AI’s Influence on Writing and Creativity
    31:47 Challenges and Limitations of AI in Writing
    35:38 The Future of AI in Creative Processes
    43:30 Entrepreneurial Skills for the Modern Era
    48:26 Audience Interaction and Final Thoughts

    📜 Read the transcript for this episode:

    For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

    Henrik: https://www.linkedin.com/in/werdelin
    Jeremy: https://www.linkedin.com/in/jeremyutley

    Show edited by Emma Cecilie Jensen.

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    50 min
  • Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

    Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI
    Aug 19 2025

    Wade Foster, co-founder and CEO of Zapier, joins Henrik and Jeremy to talk about how AI is changing the company from the inside out. He shares the moment Zapier declared a “code red” on AI and the steps they took to turn urgency into action — encouraging more experiments, removing tolerance for inaction, and celebrating wins along the way.

    Wade discusses his own AI use cases, the importance of internal examples in driving adoption, and why duplication of efforts can speed up learning. He reflects on the leadership challenge of guiding a 14-year-old company through cultural transformation, balancing productivity gains with employee well-being, and preparing for a future where AI agents work with each other.

    This episode offers a clear, practical look at what it takes to embed AI into an established organization, and keep it moving forward.

    Key Takeaways:

    • A “code red” can be a catalyst for real change.
      When Zapier declared a company-wide “code red” on AI, it wasn’t just a signal. It pushed people to experiment more, act faster, and rethink established ways of working.
    • Culture is harder to change than technology.
      The real challenge wasn’t getting the tools in place, it was getting people to use them. Zapier’s approach focused on rewarding curiosity, sharing internal examples, and removing tolerance for inaction.
    • Duplication can drive innovation.
      Instead of centralizing all AI projects, Zapier encouraged parallel efforts. When multiple teams tackled similar problems, they often uncovered different and better solutions more quickly.
    • Leadership in the AI era is about speed and sustainability.
      Henrik and Jeremy highlight how Wade’s approach blends urgency with care for the people doing the work. Productivity gains matter, but so does avoiding burnout and making AI adoption last.

    Zapier: Zapier: Automate AI Workflows, Agents, and Apps
    LinkedIn: Wade Foster | LinkedIn

    00:00 Setting Company Culture: Rewards and Tolerances
    00:43 The Rise of AI at Zapier
    02:19 Wade's Social Media Presence
    05:06 Challenges in AI Adoption
    07:32 Personal Use of AI: Health Tracking
    10:21 Business Applications of AI
    13:34 Automating Repetitive Tasks
    20:35 Voice of Customer Program
    24:26 Customer Brief Generator
    33:27 Code Red: Embracing AI
    35:32 Subtle Encouragement and the Impact of GPT-4
    36:38 Code Red: A Turning Point
    36:51 Embracing AI: From Fear to Familiarity
    38:13 The Journey to AI Adoption
    39:11 Challenges in Organizational Change
    40:41 Managing Resistance and Encouraging Experimentation
    43:55 Building a Remote Culture with AI
    46:29 The Future of Work and AI
    48:33 Agent-to-Agent Communication
    51:32 The Importance of Duplication in Innovation
    56:43 Final Thoughts

    📜 Read the transcript for this episode: Transcript of Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

    For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

    Henrik: https://www.linkedin.com/in/werdelin
    Jeremy: https://www.linkedin.com/in/jeremyutley

    Show edited by Emma Cecilie Jensen.

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    1 h et 3 min
  • Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life

    Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life
    Aug 5 2025
    In this episode, Evan Ratliff, journalist and creator of the podcast Shell Game, shares the wild and personal story behind his experiment in AI voice cloning. What began as curiosity turned into a six-month dive into building an AI version of himself—one that could answer phone calls, conduct interviews, and even fool friends and family. From scamming the scammers to testing AI therapy, Evan walks us through what it’s like to put a synthetic version of yourself into the world and watch how people respond.The conversation explores the uneasy collision of identity, automation, and ethics. Evan talks about the emotional reactions people had when they realized they weren’t actually talking to him, the disturbing effectiveness of AI in fraud, and the strange intimacy of hearing your own voice say things you didn’t write. He also reflects on what it means to resist optimization—not because tech can’t help, but because some parts of life aren’t meant to be outsourced.This episode is a human story wrapped inside a technological one—about trust, loneliness, and how we navigate a world where even our voices aren’t entirely our own.Key takeaways: AI voice agents challenge more than trust—they challenge identity.Evan’s experiment revealed just how disorienting it is when people hear your voice and think it’s you—only to realize it’s not. The emotional impact was real: friends felt tricked, disconnected, and in some cases, deeply lonely.Scammers are already using AI—and they’re getting better at it.Far from being hypothetical, AI-powered scams are already widespread and industrialized. Voice cloning isn’t just a curiosity—it’s a weapon, and we’re all potential targets. A family safe word might be your best defense.Not everything should be optimized—and maybe that’s the point.Evan pushes back on the idea that life should be frictionless. In the pursuit of efficiency, we risk removing the small, inconvenient interactions that actually make life meaningful—like small talk, shared confusion, and human error.This moment feels like early social media—and we should be paying attention.Henrik and Jeremy reflect on the eerie parallels between today’s AI boom and the rise of the social web. Back then, few anticipated the long-term impact on mental health and connection. With AI, we may be walking into similar territory—unless we ask harder questions now.LinkedIn: Evan Ratliff | LinkedInWebsite: Evan Ratliff – JournalistShell Game Podcast: Shell Game | Evan RatliffNY Times article referred to: Nytimes/ThisMachine-madeWorldConquersOneMoreRebel00:00 Intro: Thoughts on AI Deception00:40 Meet Evan Ratliff: Technology, Crime, and Identity01:13 The Shell Game Podcast: Exploring AI Voice Cloning03:50 Challenges and Improvements in AI Voice Technology04:57 Inspiration Behind the Voice Cloning Experiment11:05 Practical Applications and Ethical Considerations17:31 AI in Scamming: Risks and Realities25:04 Protecting Yourself from AI Scams27:49 Reflecting on Technological Change and Human Adaptation29:59 The Reluctance to Embrace New Technology30:36 The Dangers of Social Media31:59 AI in Therapy and Personal Experiences33:39 Creating an AI Agent of Yourself38:09 The Challenges of Small Talk with AI38:55 Personal Tech Stack and AI Usage42:59 Balancing Efficiency and Meaningfulness45:32 The Future of AI and Human Interaction52:18 Concluding Thoughts and Reflections📜 Read the transcript for this episode: Transcript of Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.
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    58 min
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