📝 Overview:
Financial statements tell a story—but to really understand a company’s performance, you need to go beyond the surface.
In this episode, we explore how financial ratios and variance analysis reveal the truth behind the numbers.
You’ll learn how to interpret key ratios, spot red flags, and use variance analysis to track performance and make smarter decisions.
🔍 Key Topics Covered:
Liquidity, profitability, and solvency ratios: What they mean and why they matter
How to analyze budget vs. actual performance with variance analysis
Common reasons for variances in revenue, costs, and operational metrics
Real-world examples to help you apply these tools in accounting, auditing, or business planning
🎯 Who Should Listen:
CPA and CMA candidates preparing for the exam
Finance and accounting professionals in analysis or planning roles
Business owners and managers looking to improve financial insight
💡 What You’ll Learn:
By the end of this episode, you’ll be able to use ratios as performance indicators, understand what causes performance gaps, and ask the right questions when numbers don’t align.