Instead of offering another surface level year in review for her last episode of 2025, Nadine breaks down the taboo conversation around quitting.

This solo episode is one of the most honest reflections of the year. Nadine speaks directly into the tension every entrepreneur has felt at some point. The space between wanting to give up and wanting to push through.

There are key questions that you need to ask yourself if you feel like throwing in the towel so that you can be clear on whether it is the right decision for you or whether you just need to make some changes in your current business so that it feels aligned again.

She also opens up about her own season of maintenance mode, losing passion, and making strategic changes that helped her fall back in love with her business.

Get your pen and paper out because Nadine is going to get you to really dig deep and get so clear on where you want your business to go in the new year before you even get your vision board or goal setting finished.

Timestamps

00:00 A different way to reflect on 2025

01:29 Why quitting is taboo in the online space

02:46 How persistence gets glorified and why that can hurt you

04:46 Nadine’s personal experience of entering maintenance mode

11:14 The honest questions to ask before you decide your next move

22:32 When choosing to persist becomes a powerful decision

26:47 The mindset behind strategic persistence and self expansion

Send Nadine a message if what she said has resonated with you and if it has inspired you to take action in some way.

And if you can take two minutes to subscribe, share the episode, or rate the show five stars, it truly helps the podcast reach more business owners who need these conversations.

We will be back on January 1st with new episodes of Beyond the CEO Norm. See you then.

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are.

Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can.

They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way.

Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful.

Timestamps

00:00 Intro to Karen

03:41 How Karen first stepped into entrepreneurship

06:45 Shifting into marketing and freelance work

11:10 Building financial stability and planning ahead

23:28 Aligning your business with your personal goals

35:46 Choosing what works for you between organic marketing and ads

39:41 Adjusting your business strategy for long term sustainability

43:13 Knowing when to transition from one-to-one to group coaching

50:33 Creating passive income and shifting your offer suite

54:51 Finding the balance between high touch and low touch support

01:02:02 The role of self awareness in how you build your business

01:04:59 What’s next for Karen

Thank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Connect with Karen:

Instagram: @thesimplifiedsocialmedia

TikTok: @thesimplifiedsocialmedia

Email: karen@thesimplifiedsocialmedia.com

Nadine sits down with her long-term client, Olga, a systems strategist and operations consultant, to discuss what it really takes to grow a service-based business without burning out, second-guessing yourself, or staying stuck in the same patterns for years.

Olga started off like a lot of online service providers. She was offering VA services at an hourly rate, fully booked with clients, but was still unable to see how she would be able to take her business full-time, go travelling, and actually scale so she could live the life she wanted.

Just because you’re fully booked doesn’t mean that things don’t need to change.

Olga takes us through the fears, turning points, and uncomfortable decisions that she needed to make to build more confidence, strengthen her boundaries, and create an aligned client roster that actually supports her life.

She talks about the mindset shifts that helped her raise her prices, how she stepped into her authority, and when she realised she’d rather have no clients than bad clients.

This episode is filled with insights for anyone who wants to grow their business in a way that will be sustainable in the long run.

Timestamps

00:00 Intro to Olga

01:34 Olga’s early struggles in her business and her first breakthrough

03:34 What happened when she had a discovery call with Nadine

06:59 What it really takes to build a sustainable business and move through challenges

09:00 The mindset shifts that helped her grow and strengthen her confidence

14:32 Moving away from hourly rates

24:42 Showing up online through content

38:20 Breaking down common business terms in a way that makes sense

41:36 The reality of hard work, sacrifice, and what it looks like behind the scenes

53:50 Looking back on her growth and what she’s building next

If you enjoyed the episode, please follow the show, share it with another business owner who needs it, and leave a rating to help us reach more listeners!

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Apply to work with Nadine

Connect with Olga

Instagram: @nextday.executive

LinkedIn: Olga Zippa

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