Instead of offering another surface level year in review for her last episode of 2025, Nadine breaks down the taboo conversation around quitting.

This solo episode is one of the most honest reflections of the year. Nadine speaks directly into the tension every entrepreneur has felt at some point. The space between wanting to give up and wanting to push through.

There are key questions that you need to ask yourself if you feel like throwing in the towel so that you can be clear on whether it is the right decision for you or whether you just need to make some changes in your current business so that it feels aligned again.

She also opens up about her own season of maintenance mode, losing passion, and making strategic changes that helped her fall back in love with her business.

Get your pen and paper out because Nadine is going to get you to really dig deep and get so clear on where you want your business to go in the new year before you even get your vision board or goal setting finished.

Timestamps

00:00 A different way to reflect on 2025

01:29 Why quitting is taboo in the online space

02:46 How persistence gets glorified and why that can hurt you

04:46 Nadine’s personal experience of entering maintenance mode

11:14 The honest questions to ask before you decide your next move

22:32 When choosing to persist becomes a powerful decision

26:47 The mindset behind strategic persistence and self expansion

Send Nadine a message if what she said has resonated with you and if it has inspired you to take action in some way.

And if you can take two minutes to subscribe, share the episode, or rate the show five stars, it truly helps the podcast reach more business owners who need these conversations.

We will be back on January 1st with new episodes of Beyond the CEO Norm. See you then.

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are.

Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can.

They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way.

Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful.

Timestamps

00:00 Intro to Karen

03:41 How Karen first stepped into entrepreneurship

06:45 Shifting into marketing and freelance work

11:10 Building financial stability and planning ahead

23:28 Aligning your business with your personal goals

35:46 Choosing what works for you between organic marketing and ads

39:41 Adjusting your business strategy for long term sustainability

43:13 Knowing when to transition from one-to-one to group coaching

50:33 Creating passive income and shifting your offer suite

54:51 Finding the balance between high touch and low touch support

01:02:02 The role of self awareness in how you build your business

01:04:59 What’s next for Karen

Thank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Connect with Karen:

Instagram: @thesimplifiedsocialmedia

TikTok: @thesimplifiedsocialmedia

Email: karen@thesimplifiedsocialmedia.com

Nadine sits down with her long-term client, Olga, a systems strategist and operations consultant, to discuss what it really takes to grow a service-based business without burning out, second-guessing yourself, or staying stuck in the same patterns for years.

Olga started off like a lot of online service providers. She was offering VA services at an hourly rate, fully booked with clients, but was still unable to see how she would be able to take her business full-time, go travelling, and actually scale so she could live the life she wanted.

Just because you’re fully booked doesn’t mean that things don’t need to change.

Olga takes us through the fears, turning points, and uncomfortable decisions that she needed to make to build more confidence, strengthen her boundaries, and create an aligned client roster that actually supports her life.

She talks about the mindset shifts that helped her raise her prices, how she stepped into her authority, and when she realised she’d rather have no clients than bad clients.

This episode is filled with insights for anyone who wants to grow their business in a way that will be sustainable in the long run.

Timestamps

00:00 Intro to Olga

01:34 Olga’s early struggles in her business and her first breakthrough

03:34 What happened when she had a discovery call with Nadine

06:59 What it really takes to build a sustainable business and move through challenges

09:00 The mindset shifts that helped her grow and strengthen her confidence

14:32 Moving away from hourly rates

24:42 Showing up online through content

38:20 Breaking down common business terms in a way that makes sense

41:36 The reality of hard work, sacrifice, and what it looks like behind the scenes

53:50 Looking back on her growth and what she’s building next

If you enjoyed the episode, please follow the show, share it with another business owner who needs it, and leave a rating to help us reach more listeners!

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Connect with Olga

Instagram: @nextday.executive

LinkedIn: Olga Zippa

Join the NextDay Edge Community

Most coaches will tell you about all of the mistakes they made years ago, how they’ve overcome them and how you can do the same.

But no coach is talking about the mistakes they’re still making even 5+ years in.

Nadine wants this podcast to be a really open and honest space, and she wanted to share today what no one else is sharing- the mistakes that she made this year in her business even when it was her most successful year, and what she’s going to change going into 2026.

Nadine shares how her ambition often pushed her into unrealistic timelines, how ignoring her predictable seasonal patterns led to unnecessary pressure, and how her need for both freedom and security created an internal battle that she could no longer ignore.

She reflects on taking on passionate but misaligned clients, the importance of behaviour over potential, and why she is raising her standards to protect her energy.

She also discusses letting go of offers that no longer excite her and reconnecting with what truly matters in her business.

Timestamps:

00:00 Doing an identity audit

04:30 Recognising misalignment and why it doesn’t always mean burning everything down

10:59 How ambition pushed Nadine into unrealistic timeframes

20:00 Navigating the tension between freedom and security

24:24 Finally accepting seasonal patterns instead of fighting them

25:23 How to spot when a client is misaligned

33:50 The hard truth about letting go of offers that no longer excite you

34:51 Reconnecting with your business instead of detaching from it

39:25 What balancing hustle and maintenance actually looks like

41:18 What Nadine’s mistakes taught her about growth

42:46 Nadine’s intention for 2026

If Nadine’s reflections resonated with you, she would love to hear your thoughts.

Make sure you follow the show so you never miss an episode, and if you enjoyed listening, please rate or review the podcast to help it reach more people!

Connect with Nadine:

Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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If you want to triple your prices and actually turn your business into more than just a hobby, then this is the episode for you.

Nadine is joined by past client Kelly who is a breakup and self worth coach to share the story behind how she completely transformed her coaching business.

They explore how Kelly went from 4,000 followers and posting consistently without getting any inquiries, to making small tweaks in her content that resulted in clients ready to pay in full for her services.

A lot of people will relate to Kelly’s story as she felt for the first year of her business it was actually just a time consuming hobby as it was not getting her paid clients.

After working with Nadine in Foundations to Fully Booked, Kelly learned how to speak directly to her ideal client in a way that made them feel fully seen and understood and now she has a proven system that means she knows exactly what to do now to sign clients with ease.

If you have just started your business or have been struggling to sign clients even a year or two into your business, you are going to learn exactly what you need to do to make huge shifts to get those clients.

Timestamps

00:00 Intro to Kelly

02:56 Kelly’s journey with starting coaching and working with Nadine

10:03 Why she joined Foundations of Fully Booked

12:08 The business shifts that transformed her client results

14:34 The content strategy to attract the right people

24:33 Adjusting pricing and updating her coaching programme

27:44 Building consistency in content

28:52 Understanding control and predictability in your content

32:30 The role of stubbornness and resilience in business

34:47 Managing success, capacity, and overwhelm

42:09 How small strategic tweaks led to big results

54:32 What is next for Kelly

If you enjoyed this conversation, make sure to follow the show, share this episode with someone who would love it, and leave a rating or review. It helps the podcast reach more listeners who need these conversations.

There are FOUR spaces left to join FBB before the end of the year. If you are ready to get the same results as Kelly then you can apply here.

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

Connect with Kelly:

Instagram: @kellyskoaching

TikTok: @kellyskoaching

Empower Her Retreats: @empowerher_retreats

Podcast: The Breakup Debrief Podcast

In this solo episode, Nadine breaks down the truth about niching beyond the surface-level “ideal client” talk you’ve heard a hundred times before.

She reveals the two sides of your niche: your industry niche (who you serve) and your authority niche (why people choose you), explaining why both are essential for building long-term authority and to consistently attract clients.

Nadine explores how humility conditioning, that deep-rooted belief that it’s arrogant to own your strengths, keeps so many women stuck and second-guessing their expertise.

She shares how to confidently articulate what you do, what you’re known for, and the exact results you can help people achieve, even if you’re just 1% ahead.

You’ll learn how to define your ideal client with total clarity, identify your built-in skills and experience, and develop your own signature frameworks that make your brand unmistakably yours.

Timestamps:00:00 The Importance of Niching in Business02:17 Types of Niches: Industry and Authority03:07 Understanding Your Unique Value07:54 Overcoming Humility Conditioning13:07 Defining Your Ideal Client18:47 Identifying Your Skills and Experience22:24 Understanding Client Mindset23:17 Defining Your Niche25:01 Identifying Ideal Clients27:33 The 1% Authority Method30:16 Building Signature Frameworks35:32 Evolving Your Authority

If this episode helped you see your niche differently, take a second to rate the show five stars and message Nadine with your biggest takeaway.

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

They told you running your own business would be easy. That you could make 10K in passive income in your first year.

Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one.

Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches.

They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early.

Nadine and Brooke dismantle the myth of business being “easy” in your first year.

If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started.

Timestamps

00:00 Intro to Brooke Summers

02:49 Building a business that lasts

04:52 Learning to love the process instead of chasing results

09:21 Early challenges that shaped Brooke’s success

13:38 Balancing mindset and strategy in entrepreneurship

20:44 The wrong reasons to start a business

27:08 Why your first year won’t look “easy”

28:14 Navigating hustle, overwhelm, and staying consistent

30:26 Learning from failure and finding your ideal audience

35:04 Spotting victim-mentality clients and how to avoid them

40:04 High ticket versus low ticket strategies

44:40 Building a reputation before scaling passive income

50:54 Traits of entrepreneurs who make it beyond the first year

54:37 Where to connect with Brooke Summers

If you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up.

Connect with Nadine:

• Instagram: @nadineselinacoaching

• Apply to work with Nadine

Connect with Brooke

• Instagram: @brookesummeradams
• Facebook Community: facebook.com/groups/letransformationhub/
• Website: www.brookesummeradams.com

Do you ever feel like no matter how much you achieve in your business, it’s never enough?

Let’s talk about why chasing the next milestone might be keeping you stuck.

Nadine is speaking from her own experience about how constantly focusing on what didn’t go well or moving straight on to the next milestone can quickly take over and rob you of celebrating any progress.

Instead of framing moments like a lack of sign-ups from a launch as a moment of failure, Nadine reframes them as proof of progress and knowing what the right next step will be for your business.

She talks about the importance of recognising small wins and embracing quieter seasons in business.

Timestamps:

00:00 Navigating business setbacks

01:30 Overcoming the lack mentality

03:18 Recognising and celebrating small wins

06:21 The importance of long-term efforts

11:33 Client not seeing results with a masterclass to having an 8k month

13:39 Nadine’s constant chase to hit a certain weight

17:22 The importance of consistent promotion

21:51 Navigating quiet seasons in business

29:16 Share your thoughts on the episode!

If this episode resonated with you, please share it with a friend or tag Nadine on Instagram stories.

Don’t forget to subscribe to Beyond The CEO Norm and leave a rating or review. And if you had a breakthrough while listening, send Nadine a message with your feedback. She would love to hear from you!

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine