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Beyond the Food Court

Beyond the Food Court

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 Beyond the Food Court takes a deep dive into the cultural phenomenon that is Costco's food court, focusing on the legendary $1.50 hot dog combo that hasn't changed price since 1985. Becca Lynn examines how the food court serves as both a loss leader and a loyalty driver, exploring the business strategy behind selling rotisserie chickens and pizza at a loss. The episode reveals how Costco's vertical integration allows them to control quality while maintaining impossibly low prices, and how the food court has become a cultural touchstone that creates lifelong customer loyalty through shared family experiences.

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