Beyond the last click: proving incrementality in affiliate marketing
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Beyond the last click: proving incrementality in affiliate marketing
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As affiliate marketing evolves, brands need to ensure their programmes drive true incremental value – not just discount-driven sales. But with rising costs and increasing competition for top-tier affiliates, how can marketers ensure profitability while driving long-term customer growth?
In part two of our sponsored Performance Marketing Unlocked podcast series, brought to you in partnership with Rakuten Advertising, Harry Johns, Director, Business Development – Finance, Travel and Emerging Verticals at Rakuten Advertising, joins host Joe to explore how brands can optimise commission structures, measure incrementality and use performance-based strategies to reward high-life-time-value customers – ensuring affiliate partnerships drive real business impact.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising.
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