Épisodes

  • How to expose your Amazon rivals secrets

    How to expose your Amazon rivals secrets
    Nov 17 2025

    Date: Monday, November 17th, 2025

    Summary: Kevin King shares best tactics from recent newsletters while hosting Market Masters in Austin, covering Govee's $250M Amazon success story, AI-powered SEO strategies with schema markup, competitive intelligence with Competely.ai, micro-influencer marketing through Stack Influence, creating high-converting comparison charts, and linguistic optimization to navigate Amazon's keyword restrictions.

    Key Points Discussed:

    • Govee's rise from zero to $250M on Amazon by dominating the LED lighting niche
    • How Wu Wenlong leveraged his Anker experience to build a lighting empire
    • Govee's winning formula: niche domination, Amazon-first strategy, community building through their app, and strategic co-branding
    • Understanding schema (structured data) and its importance for AI-driven search
    • Using Slim SEO Schema tool for easy WordPress implementation
    • Competely.ai for one-click competitive analysis across 100+ data points
    • Stack Influence platform for automated micro-influencer collaborations
    • Leveraging AI to create high-converting comparison charts for Amazon listings
    • Strategic positioning in comparison charts: trust-building vs. competitive advantage
    • Linguistic optimization strategies to bypass Amazon's keyword censors while maintaining compliance

    Links Mentioned:

    • Govee's Amazon Success Story - Chinese Sellers Substack
    • Slim SEO Schema WordPress Plugin
    • Competely.ai - AI Competitor Intelligence Tool
    • Stack Influence Platform (10% off this month)
    • Stack Influence Case Study - Blueland 13x ROI
    • Intellibrand Newsletter - Comparison Charts Guide

    Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    22 min
  • The battle for AI shopping control

    The battle for AI shopping control
    Nov 13 2025

    Date: November 13th, 2025 Summary: Kevin King discusses how third-party sources drive 85% of brand discovery in AI search, the legal battle between Amazon and Perplexity over AI shopping control, Amazon Rufus hitting $10 billion in sales, optimizing text overlays for higher engagement, and Amazon's AI revolution in advertising announced at unBoxed.

    Key points discussed:

    • Third-party sources drive 85% of brand discovery in AI search
    • How Amazon sellers can build visibility in AI-powered product discovery
    • Amazon vs Perplexity: The battle for AI shopping control
    • Browser-based AI agents and why they're hard to block
    • Amazon Rufus reaches $10 billion in annualized sales
    • Text overlay strategies: videos need edge placement, static images need centered text
    • Amazon's AI advertising transformation unveiled at unBoxed
    • New tools: Campaign Manager, Creative Agent, Video for Sponsored Products, Full-Funnel Campaigns, Ads Agent, and Sponsored Prompts with Rufus

    Links mentioned:

    • PickFu - Get $100 credit with code BDSN2025
    • ChatGPT is Killing Your Strategy - Video with Lutz Finger
    • BDSN Mystery Link of the Day
    • Amazon's AI advertising transformation - LinkedIn article by Jeff Cohen

    Hot picks:

    • Walmart adds AI generated audio summaries to product pages
    • Amazon's Black Friday week starts November 20
    • Shopify says AI driven orders are up 11x since January
    • Have you spotted this new Sponsored Brand headline placement?

    Stump Bezos answer: 24 million formerly duty-free packages have been processed

    Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    16 min
  • This hidden PPC setting burns your budget

    This hidden PPC setting burns your budget
    Nov 10 2025
    Date: Monday, November 10th, 2025 Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks. Key Points Discussed: The decline of traditional product research tools and the rise of TikTok-first discoveryHow Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10Using Kalo Data to analyze TikTok Shop performance and find viral productsTwo overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insightsEye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversionsStack Influence platform for automated micro-influencer product seeding at scaleAmazon's new "maximize reach" PPC setting that defaults to off-Amazon placementsHow to stop budget bleed by switching to "minimize spend" settingUnspent campaign budget reallocation feature and how to use it strategicallyFighting coordinated negative review attacks with proper escalation tacticseCom Triage's GPT tool for building cases to remove abusive reviewsRufus image hack: embedding keywords in images using slightly off-color textUsing Imagechek tool to verify what Amazon's AI can read in your imagesHow product discovery has shifted from "on the shelf" to social feeds, AI, and creator contentWhy brands must create demand before customers search Links Mentioned: Billion Dollar Sellers Club (Josh Hadley's presentation)Stack Influence Platform (10% off code: BillionDollarSellers)Stack Influence Case Study (Blueland 13X ROI results)eCom Triage Review Removal GPT (free for BDSN subscribers)Imagechek Tool (see what Amazon's AI reads in your images)ProductPinion (Matt Kostan's company)Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)Destaney Wishon's LinkedIn Post (The shelf is dead) Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn
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    18 min
  • Easy fix to increase BFCM sales by 20-29%

    Easy fix to increase BFCM sales by 20-29%
    Nov 6 2025
    Date: November 6th, 2025 Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors. Key Points Discussed: Mobile commerce accounts for 66% of all global e-commerce salesThe 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity)Three critical image tests: Visual Clarity, Color Contrast, and Clean BackgroundMobile shoppers often add items to cart from thumbnails without opening listingsOver 46% of shoppers cannot perceive critical information from poorly optimized thumbnailsCase study: Unilever tested 30,000+ images with this frameworkAd Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tablesIsaac Gross's complimentary order dashboard for Amazon sellersHow to organically double review velocity while staying 100% compliantSupreme Court challenges Trump tariffs with $90 billion in tariff payments at stakeMarket Maze survey reveals only 19% of shoppers plan ahead for deal events Links Mentioned: Try the Billion Dollar Sellers Club for $9How to Audit Amazon PPC Campaigns - Ad Badger YouTube VideoBDSN Mystery Link of the DayMerchantSpring Affiliate ProgramContrast Tools (Free Color Contrast Testing)Isaac Gross's Order Dashboard at IG PPCDouble Your Organic Reviews Webinar - Swapt & eCom Triage Hot Picks: Walmart Marketplace opens official seller forumHow to get your products discovered in ChatGPT & RufusBetter Amazon inventory placement fields record delivery speedsAmazon expects 5% jump in shipment volume this holiday season Stump Bezos Answer: 51% of TikTok users are over the age of 30 Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    14 min
  • Amazon CEO's AI disconnect exposed

    Amazon CEO's AI disconnect exposed
    Nov 3 2025

    Date: Monday November 3rd, 2025

    Summary: Kevin King examines Amazon CEO Andy Jassy's disconnect from the current state of agentic commerce, explores global Amazon marketplace opportunities, discusses AI's influence on holiday shopping, and shares strategies for scaling with micro-influencers and Custom Analytics.

    Key Points Discussed:

    • What percentage of holiday purchases will be influenced by AI according to Salesforce
    • Analysis of the best Amazon marketplaces to sell on beyond just GMV
    • Top 5 Amazon marketplace opportunities: US, Japan, Germany, UK, and Canada
    • Global e-commerce traffic patterns with Amazon, Temu, and AliExpress leading
    • Google's new AI marketing tool Pomelli
    • Amazon CEO Andy Jassy's disconnect from current agentic commerce capabilities
    • ChatGPT's memory, shopping history, and pricing accuracy vs. Jassy's claims
    • ChatGPT's Atlas browser and why Amazon can't block it
    • Using Stack Influence to reach page 1 on Amazon with micro-influencers
    • Amazon's newly-released comprehensive Custom Analytics platform
    • BDSS Market Masters event in Austin (November 13-17)

    Links Mentioned:

    • Marketplace Pulse: Amazon's Global Marketplace Opportunity
    • PickFu - Sign up free and get $100 credit with code "BDSN2025"
    • Google Pomelli AI Marketing Tool Demo (YouTube)
    • BDSN Mystery Link of the Day
    • ChatGPT Atlas Browser
    • Stack Influence Platform (10% off code: BillionDollarSellers)
    • Blueland Stack Influence Case Study - 13x ROI
    • BDSS Market Masters Event - Austin, TX (Nov 13-17)

    Hot Picks:

    • Walmart debuts two Black Friday events and Cyber Monday strategy
    • Mastercard and PayPal announce agentic AI pact
    • SmartScout guide: How to identify profitable Amazon products
    • Amazon delivery glasses, fulfillment robots, and AI models

    Stump Bezos Answer: Salesforce predicts that 41% of purchases this holiday season will be influenced by AI ($263B)

    Find us at BillionDollarSellers.com

    Follow me on Twitter and LinkedIn.
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    15 min
  • 99.7% of sellers are missing this

    99.7% of sellers are missing this
    Oct 30 2025

    Date: October 30th, 2025

    Summary: Kevin King discusses why your product content is failing the bot test, how AI search engines like ChatGPT and Perplexity are changing e-commerce, flat fee creator partnerships that drive ROI, and the massive voice search opportunity that 99.7% of sellers are missing.

    Key Points Discussed:

    Why products are invisible to ChatGPT, Perplexity, and AI search engines How to audit and fix your product content for AI engines The critical importance of canonicalization for AI search Building platform-specific feeds for ChatGPT vs Perplexity Why smart sellers pay creators upfront with flat fee retainers Converting creator seeding into a structured testing lab Market Masters 3 event in Austin (November 13-17) The voice search gold rush: $45 billion market by 2028 What speakable schema is and why only 0.03% of sites use it How to optimize for voice commerce and AI assistants US Cyber Week spending projections ($44 billion) Links Mentioned:

    Market Masters 3 Registration Book a Call with Reacher for Creator Retainers Marketing Misfits: "Only 1% of Brands Are Ready for AI Search" Billion Dollar Sellers Network Mystery Link of the Day Sophie Society Live Q4 Amazon PPC Workshop Google's Structured Data Markup Helper BDSC AI-Expert Call Recording Hot Picks:

    PayPal signs deal with OpenAI to be ChatGPT's payment wallet Amazon lays off first 14,000 of 30,000 expected Amazon delivery contractors having trouble making money Google to auto-generate videos from images for ads Stump Bezos Answer:

    Amazon expects Rufus to generate $1.2 billion in profit in 2026

    Quote of the Day:

    "Do the one thing you cannot do. Fail at it. Try again. Do better the second time. The only people who never truly tumble are those who never mount the high wire. This is your moment. Own it."

    Oprah Winfrey

    Find us at BillionDollarSellers.com
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    19 min
  • AI Skills every Amazon seller should use

    AI Skills every Amazon seller should use
    Oct 27 2025
    Date: Monday, October 27th, 2025 Summary: Kevin King explores how Claude Skills revolutionizes Amazon selling by automating workflows, discusses Danny McMillan's dashboard generator, shares Q4 PPC targeting strategies, and examines why live shopping may define eCommerce's future over AI. Key Points Discussed: How Claude Skills works and why it beats traditional AI promptingDanny McMillan's automated dashboard generator SkillInstalling and using Skills to transform Amazon data in 60 secondsReal-world use cases: listing optimization, customer service, and PPC analysisQ4 PPC strategies using SQPR data and dynamic targetingStack Influence platform for micro-influencer product seedingWhy live shopping, not AI, may define eCommerce's futureThe trust crisis AI created and the shift toward authentic contentLive commerce market projected to reach $2.5 trillion by 2033 Links Mentioned: Expert Panel: AI for E-commerce (October 29th at 2 PM ET)Danny McMillan's Dashboard Skill DownloadNotion Guide: Claude Desktop Skills Visual GuideSophie Society: Live PPC Workshop for Q4 Optimization (October 30th)Stack Influence Platform (10% off this month) Hot Picks: How to maximize your Amazon sales during HalloweenPackages being destroyed by US customs is actually a paperwork issueTikTok mandates all advertisers use AI-based GMV Max Stump Bezos Answer: $860 million will be spent on pet costumes for Halloween Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    25 min
  • World's #2 marketplace is 9 days old

    World's #2 marketplace is 9 days old
    Oct 23 2025
    Date: Thursday, October 23rd, 2025 Summary: Kevin King discusses the ChatGPT commerce revolution, Walmart's 500 million SKU integration, Amazon Marketing Cloud becoming available to all sellers, Amazon's price history test feature, fulfillment automation plans, and UK alcohol sales data. Key Points Discussed: ChatGPT becoming the #2 e-commerce platform with 52.2 million daily product-intent promptsWalmart's integration of 493 million SKUs into ChatGPT with Instant CheckoutShopify adding 10-50 million additional SKUs for approximately 500 million total buyable productsAmazon Marketing Cloud (AMC) opening to all sellers - the hidden goldmine in your dataPath to Conversion reports showing full customer journey beyond last-click attributionBuilding hyper-specific audiences using natural language prompts in AMCAmazon testing Price History feature on product listingsImplications for pricing transparency and Buy Box strategyAmazon's plan to automate 160,000 jobs in the US between 2025-2027$12.6 billion in projected savings from automationAmazon leading UK alcohol sales data Announcements: BDSS 14 rebranding as EcomMastery.AI - April 8-12 in NashvilleMore than 700 e-commerce sellers expectedCovering Amazon, Walmart, Shopify, TikTok, YouTube, and OpenAITickets go on sale January 1st - as low as $497 Links Mentioned: Amazon Marketing Cloud (AMC) - The Amazon Goldmine Hiding in your DataGo deeper with Abe & Oana next week workshopThe Marketing Misfits Podcast Demo ReelMarketing Misfits PodcastBDSN Mystery Link of the Day - Seasonal Ads Hot Picks: Tariff rollercoaster causes lots of Chinese sellers to give up on USCreate a Shopify storefront in minutes now with LovableAmazon's new delayed seller payments policy explainedSupreme Court to hear arguments Nov 5 on blocking Trump's tariffs Stump Bezos Answer: Over 2.5 billion units have enrolled in Amazon's Transparency program Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    16 min