In this episode of Bliss to Abundance, Kelli Hayes Smith and Cyndi Williams dive into one of the biggest cultural moments of the year—Taylor Swift’s engagement—and what it teaches us about marketing in the travel industry.

We talk about why authenticity is everything when weaving trends into your brand, and how understanding your ideal client shapes the way you show up in the market. From the power of SEO and local marketing strategies to building trust as a travel advisor, this conversation is packed with insights to help you grow your travel business.

You’ll also hear our take on why “travel agent” still matters for SEO, how Disney continues to be a niche with staying power, and why training the next generation of advisors is critical for the industry’s future.

Whether you’re dreaming up your next big marketing move or looking for clarity in your branding, this episode will inspire you to lean into what’s real for you and to rise with confidence in your business.

✨ Takeaways:

• Pop culture moments like Taylor Swift’s engagement can fuel your marketing strategy.

• Authenticity and brand voice matter more than trends.

• Knowing your ideal client changes everything.

• Travel agents should embrace the word “agent” for SEO visibility.

• Local marketing is a game-changer for trust and growth.

• Disney is still a powerful niche opportunity.

• Training and certification keep our industry strong.

Join Kelli Hayes Smith and Cyndi Williams as they share fresh insights from two major travel industry events—the Star of the Seas preview and Sandals St. Vincent. This episode dives into why industry events are more than just beautiful destinations; they’re opportunities to learn, create powerful content, and connect with clients on a deeper level.

From confidence in content creation to understanding your ideal client, we’ll break down the strategies travel advisors need to market with clarity and impact. Plus, hear about a new Royal Caribbean scholarship opportunity that can open doors for aspiring travel professionals.

If you’ve ever wondered how to turn your travel experiences into a thriving business strategy, this episode is your roadmap.

Episode Summary:
In this honest and inspiring episode, Cyndi Williams and Kelli Hayes Smith open up about the why and how behind their latest rebrand. From the early days of hot pink logos and "Cartoon Cyndi" to a full brand glow-up for Wanderlust Campus™ and Tripsy, they share real behind-the-scenes moments, mindset shifts, and what it means to build a brand that evolves with you.

Whether you’re in the early stages of building your business or feeling like your branding no longer reflects your growth, this conversation is packed with advice, encouragement, and a few good laughs (plus a cameo by... coffee creamer?).

In This Episode:

• How the Wanderlust brand began—and why it had to change

• Why branding is more than just logos and fonts

• What to do when your business (or you!) outgrow your brand

• The connection between branding, ideal clients, and aligned growth

• Personal stories of courage, pivoting, and stepping into your next season

Resources Mentioned:

• Free Wanderlust Campus™ Account → wanderlust-ceo.com

• Wander Beyond Retreat – Almost Sold Out!

• Follow on IG: @wanderlustceo, @careersonvacation