Branson's Bold Moves: Scrapping Iconic Bars, Tackling Tariffs, and Engaging Millions
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Branson's Bold Moves: Scrapping Iconic Bars, Tackling Tariffs, and Engaging Millions
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Richard Branson has generated fresh headlines over the past few days, particularly with business moves and his usual high-profile engagement. The Telegraph reports that Virgin Atlantic, the airline Branson founded, is making a significant shift by scrapping its iconic in-flight bars, a feature long associated with Virgin’s party-friendly, luxurious vibe. The company is eliminating these bars from its Boeing 787 jets in favor of adding more seats, reflecting airline industry changes and the need to keep pace with evolving traveler expectations. Virgin Atlantic CEO Shai Weiss admitted this was an emotional decision since the bars have defined the airline’s brand, but he says the move is necessary as the world moves on. AOL also picked up this announcement, noting that it comes just a year after Branson himself had described removing the bars as a dreadful mistake, highlighting how even icons like Branson sometimes have to backtrack when practicalities intervene.
On the opinion front, Branson is still vocal about global issues. In an interview published July 11 by The FINANCIAL, he described how his early-morning news-reading habit shapes his worldview and business acumen. He argued that staying informed is both a personal discipline and a strategic necessity, informing his advocacy for everything from human rights and criminal justice reform to support for Ukraine and nuclear disarmament. This connection between daily routine, global awareness, and leadership is a recurring thread in his public persona.
In political commentary, AOL Finance featured Branson criticizing former President Donald Trump’s tariffs, bluntly labeling them erratic and damaging to what he considered a promising economy, stating that the policies risked fueling inflation and disrupting global stability. This kind of public stance shows Branson remains unafraid to weigh in on controversial topics.
Social media remains central to Branson’s brand and influence. MediaPost highlighted how Branson actively engages his 2.3 million Twitter followers, inviting questions under the #AskRichard hashtag—a rare level of direct accessibility among Fortune 500 executives and a testament to his commitment to transparency and public dialogue. On Instagram, Branson celebrated recent positive feedback for Virgin Voyages, underscoring his belief in listening to customers as a business imperative.
Beyond business, his son Sam Branson marked a family celebration on Instagram, with Richard appearing in lively posts from the “birthday shenanigans,” reinforcing the Branson family’s public warmth.
No major public appearances or investment news broke for Branson in the past few days, and there are no credible reports of unconfirmed or speculative events involving him. The dominant headlines are the scrapping of Virgin Atlantic’s in-flight bars, Branson’s ongoing engagement with global issues, and his sharp commentary on economic policy.
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