Whether you believe it or not, lead generation is possible for your firm.

On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate leads in professional services:

1. The Email Newsletter
2. The Podcast Flywheel
3. Original Research
4. Influencer Co-Creation
5. Content Darwinism
6. Demand Capture Funnel
7. Content Recycling

Read more detail in this blog post by John:
www.redcedarmarketing.com/blog/content-marketing-frameworks

www.breakingbizdev.com

Do you really need to hire a full-time role for sales, marketing, HR, finance, or other internal business functions?

In this episode, John and Mark break down the benefits of working with fractional consultants in professional services. They discuss the different scenarios in which it makes sense to work with a fractional consultant, and examples of fractional consulting engagements.

- Scenario 1: Diversifying into a new area without a full-time hire
- Scenario 2: Filling a skills/expertise gap temporarily
- Scenario 3: Accessing consultant networks for additional expertise
- Scenario 4: Fast-tracking training without long-term commitment
- Scenario 5: More efficient use of capital vs. full-time salaries/benefits
- Defining fractional consultants vs. freelancers vs. contractors
- Examples of fractional consultant engagements

www.breakingbizdev.com

In this episode, John & Mark explore the variety of roles and skills needed for professional services firms to develop new business today. Having strengths across both marketing and sales is essential for driving business growth. This conversation covers:

• Key marketing roles like digital marketing specialist, web developer, graphic designer, and marketing director
• Examination of sales roles like closers, sales managers, and doer-sellers
• "Messy middle" roles like proposal managers and researchers that straddle marketing and sales
• Review of necessary sales skills like curiosity, process leadership, emotional intelligence
• Marketing skills like analytics, networking, emotional intelligence

www.breakingbizdev.com