In this dynamic episode of the Marketing32 show, host Brett Allen welcomes four dental industry legends who are transforming how teams learn and grow together. Tija Hunter (44 years in dentistry), Emme Sanders (35+ years as a hygienist), Dana Watson (dental spouse and leadership expert), and Lois Banta (49 years in dental business) have joined forces to create COLLABricon - the industry's first truly collaborative conference experience. As the only four women-owned founders in dentistry consulting, these powerhouses recognized a fundamental flaw in traditional dental education: teams attend conferences, split into breakout sessions, and return to work unable to implement what they've learned because they're not aligned. Their solution? Keep everyone together, learn together, and create action plans together. This episode reveals how their revolutionary approach is generating remarkable results and transforming practice cultures across the country.

In this episode...

This episode showcases how four industry veterans identified and solved a critical problem in dental education through their innovative COLLABricon conference. The founders' combined century of experience revealed that traditional conference formats actually reinforce the silo mentality that plagues dental practices. When hygienists learn about periodontal disease management in one breakout while assistants learn instrument protocols in another, they return to work unable to create the cohesive patient experience that drives success. The Collaboracon model keeps entire teams together throughout the learning process, ensuring shared understanding and unified implementation.

The methodology behind COLLABricon is brilliantly simple yet revolutionary. Rather than predetermined curricula, 40-60% of the content is driven by attendee needs discovered through interactive exercises. The four experts don't just present individually - they collaborate on every presentation, modeling the team behavior they want to instill. Teams sit together at tables while the coaches circulate, providing real-time input and resources as challenges are identified. This approach creates immediate accountability and shared commitment to action items, with built-in follow-up to ensure implementation success.

The results speak volumes about the power of collaborative learning. Practices are reporting unprecedented achievement levels, with one nine-location group creating sophisticated tracking systems that exceeded their own expectations by mid-year. The success has spawned COLLABricoaching for on-site consulting and plans for a future podcast. Most importantly, the approach demonstrates that when teams learn together, they can achieve together - transforming not just individual knowledge but entire practice cultures through unified vision and execution.