In this episode of The Advocacy Channel, we're excited to welcome Yulia Shilkina from Gen3 Marketing, a leading performance marketing agency in the affiliate marketing space.

In this episode, Yulia reveals how the lines between customers, influencers, and affiliates are blurring—and why that's creating unprecedented opportunities for authentic advocacy. You'll discover:

• How to identify and activate customers who are already creating organic content about your brand
• The hidden metrics like saves and shares that reveal which customers are your true brand champions
• Why treating influencer and affiliate as one connected ecosystem captures more value than managing them as separate channels

Yulia shares insights on creating a unified partner ecosystem where customer advocacy fuels creator content, influencer partnerships drive discovery, and affiliate programs capture conversions. Learn why the most successful brands treat these channels as interconnected parts of the modern buyer journey rather than isolated channels.

Connect with us:

• Send us an email at advocacychannel@impact.com
• Visit us at impact.com/blog/

Connect with Yulia: https://www.linkedin.com/in/yulia-shilkina/

Learn more about Gen3 Marketing: https://gen3marketing.com/

Loving this show? Explore impact.com's other podcasts packed with insights:

• The Partnership Economy
• The Publisher's Playbook