Épisodes

  • EP 1 - Experimentation Needs Rebooting with Jonny Longden

    EP 1 - Experimentation Needs Rebooting with Jonny Longden
    Jul 11 2025

    In this thought-provoking episode, Jonny Longden shares insights from his 20-year journey in experimentation, explaining why the vast majority of what gets called "experimentation" doesn't make sense and how the industry got trapped in tactical thinking rather than strategic value creation.
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    48 min