Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency drive conversions—especially for service-based businesses.

Learn how to create high-impact content (even if you're scared to post), which platforms to prioritize (B2B vs. B2C), and how to make the ask without sounding salesy. Whether you're just starting out or trying to grow, this is your roadmap to building real trust that turns into real clients.

• Why people follow founders, not brands

• How to tell your story in a way that builds connection

• Which social platforms are right for your business type

• How to generate endless content from real-life experiences

• When and how to ask for the sale without being pushy
  
  

00:00 – Intro: Why Founders Matter More Than Brands
01:53 – The Founder Brand Concept Explained
06:53 – Vulnerability and Storytelling Build Trust
13:30 – B2B vs. B2C: Platform Strategy
20:00 – How to Create Consistent, Relevant Content
26:00 – Content → Trust → Clients
31:55 – Repel the Wrong Clients
36:00 – Long-Form → Short-Form → Conversion Funnel
39:00 – Make the Ask: How & When to Sell

#FounderBrand #ContentMarketing #BuildTrustWinClients #EntrepreneurTips #BusinessPodcast #MarketingStrategy #ClientAcquisition #MattReynolds #ChrisReynolds #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Are you ignoring churn in your business? You might be losing more than you realize.

In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn satisfied customers into loyal advocates. If you're tired of constantly hustling for new leads, this episode will help you build a stronger, more sustainable foundation by mastering client experience and tracking what really matters.

• Why churn is more dangerous than a lack of leads

• The real cost of losing existing clients

• Simple ways to reduce churn and boost retention

• Why over-serving beats overselling

• How to play the long game in business
  
  

• 00:00 – Welcome & Weather Banter

• 04:59 – Understanding Churn in Business

• 11:46 – The Power of Client Retention

• 17:50 – Proven Strategies to Reduce Churn

• 25:53 – How Service Quality Impacts Retention

• 32:31 – Fixing Product-Market Fit via Churn Signals

• 38:01 – The Long Game: Outlasting the Competition
  
  

#Churn #ClientRetention #BusinessGrowth #FitnessBusiness #EntrepreneurTips #SmallBusinessStrategy #CustomerExperience #MarketingStrategy #TurnKeyCoach #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Customer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world.

Learn how to build trust, create loyal customers, and outmaneuver bigger competitors by focusing on what matters most: service, relationships, and doing the right thing. Whether you're a startup founder, small business owner, or service-based entrepreneur, this episode will show you why customer focus is your most powerful advantage.

• Why customer focus leads to long-term success
  
  

• How personal stories can reshape your business values
  
  

• The role of trust in setting small businesses apart
  
  

• Why empathy and authenticity are your strongest business assets
  
  

• How to create loyal customers without massive marketing

00:00 – Introduction & personal updates
21:01 – The importance of customer focus
25:29 – Great customer service as a differentiator
30:29 – Building trust through care & expertise
35:27 – Doing the right thing—even when it’s hard
40:11 – Small business advantage
52:00 – Empathy, authenticity & long-term value

#CustomerFocus #SmallBusinessGrowth #BusinessPodcast #Entrepreneurship #BuildYourBusiness #EmpathyInBusiness #BusinessLeadership #TrustInBusiness #DoTheRightThing #CustomerExperience #BusinessEthics

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/