If you’re going to spend time on social media, {{ subscriber.first_name | default: “my friend” }}, make it count.

As you’ve liiiiikely experienced, social media is a major time suck by design.

No one is immune.

One minute I’m looking at a business owner’s account for tips on hiring, and the next thing I know it’s been 30 minutes and I’ve watched:

👰‍♀️ Wedding highlights from a couple I don’t know

🎂 “Which one is cake?” video with onions and garlic cloves

🎨 And a video of an artist turning old doilies into pottery (that video was actually really cool)

Social media can be an even bigger time suck if you’re on there to find clients … but going about it the wrong way.

First, as you’ve probably heard us say, you do not need to be on social media to have a thriving copywriting career. If that’s you, then skip this episode and keep scrolling down for a different episode to watch.

(Yes, I fully realize that’s going to hurt this episode’s numbers, but hey! I’d rather be honest than have you waste time on something you don’t need.)

But, if you like social media and want to attract clients—not just likes—then this week’s episode of the Build Your Copywriting Business podcast is for you.

Kate and I are covering a lot of ground, including:

• The biggest mistakes copywriters make in their bios
• How to use social strategically—not aimlessly
• Why clarity always beats cleverness
• What makes your perspective the most valuable content you can share

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Related Links

• Ep. 239: Do Copywriters Need a Personal Brand?
• Who You’re Not Following on Social Media (But Should Be)
• Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn
• Ep. 143: Business Builder or Time Waster?
• Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story

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I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here).

The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition.

My favorite part about that episode was that Jake thought the Comprehensive Copywriting Academy was a scam, but once he saw Adele in action bought her a new laptop.

Well, that conversation was nearly four years ago (I know, I don’t understand time).

So, while we’ve seen Adele since then, it was long overdue for a podcast catch up.

You can hear our most conversation on this week’s episode of the Build Your Copywriting Business podcast.

If you’re wondering where copywriting can take you or how you evolve your career as your goals change, Adele’s got so much great advice to share.

Plus, she’s telling us where she’s taking her business next, and we couldn’t be more excited for her!!! (Yes, she’s taking a three-exclamation-marks-worthy next step.)

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Mentioned in the Episode

• Changing Careers to Become a Copywriter – Adele’s Story

Related Links

• What Software Do You Need to Run Your Copywriting Business?
• Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith

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OK, if you’re honest with me, I’ll be honest with you:

How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?

Last I checked, I had 103 podcast episodes downloaded.

Kate told me her Goodreads “want to read” list currently sits at 398 books.

Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%.

But there’s always going to be more.

Don’t get me wrong, consuming information is necessary!

But at a certain point all that consumption can start to feel like just another task you can check off your list.

It feels productive.

And sometimes it is. And sometimes you space out after listening to the same 30 seconds of the podcast 3x over and realize you “listened” to it … but you didn’t do anything with it.

Heck, sometimes I don’t even remember what I just heard.

So, Kate and I decided to share our best tips for unplugging on this week’s episode of the Build Your Copywriting Business podcast.

Why?

Well, sometimes the best thing you can do for your business isn’t reading another marketing or copywriting tip.

It’s not downloading another guide.

It’s not listening to podcasts (I know, shooting ourselves in the foot a little there …)

Sometimes the best thing is turning it all off for a bit and letting your brain breathe.

Now excuse me while I go stare out a window for 10 minutes. 😉

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Mentioned in the Episode

• Ep. 157: Are You Living in the Gap or the Gain?
• Avoid Burnout as a Copywriter

Related Links

• 8 Must-Listen Podcasts to Amp Up Your Digital Marketing Knowledge
• The Best Copywriting Courses vs. Waste of Time (and Money!)

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Get Free Copywriting Training here