Even the MOST successful people have intrusive thoughts.

Yes, influencers on Instagram who share their flawless-looking morning routines five times a week.

Yes, Fortune 500 CEOs.

Yes, the author who just hit the NYT bestseller list for a third time.

The difference between them and those who don’t achieve their goals? They’ve learned to manage their intrusive thoughts.

The bad news is we can’t make them disappear for good. The good news is you can start noticing them and putting them to the test.

Listen in to hear the system that you can use to make sure your thoughts aren’t working against you

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Mentioned in the Episode

• Steven Pressfield’s book, The War of Art
• The Sneaky Distractions That Will Block Your Copywriting Career Progress
• Create Your Own Professional Development Goals
• Ep. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success

Related Links

• Why Setbacks and “Failures” Don’t Mean What You Think They Do
• BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking

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The biggest opportunity for copywriters right now?

Meta ads.

If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?”

Yes and no.

Yes, they’ve always been a huge opportunity, but I’m letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever.

And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network).

Facebook is still the world’s largest social platform with 4 billion active monthly users.

So… yeah… there’s a lot of opportunity.

Ready to take advantage of this opportunity? Listen now.

Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard.

It’s one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE.

Hey, we’re not the #1 all-in-one online copywriting training program for nothing 😉

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Mentioned in the Episode

• Facebook Ads Library
• Meta Ads specs

Related Links

• Ep. 235: Major Meta Ads Updates Copywriters Need to Know About
• The Cool New Tool for Facebook/Meta Ads Copywriting Research
• New Meta Ad Changes Copywriters Need to Know About

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Is your copy unintentionally alienating parts of its intended audience?

We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience.

You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?"

Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences.

So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible.

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Mentioned in the Episode

• Creative Brief: The First Step to Any Successful Copywriting Project
• How Long Should It Take You to Write Copy?
• 4 Keys to Find Laser-Like Focus To Write Copy

Related Links

• Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy
• How to Write Humor for Your Copywriting Clients

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