You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!)

Let them underestimate you.

Let them judge.

Let them do their thing.

It’s a powerful mindset shift—but it’s only the beginning.

On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck.

If you’ve been spiraling with:

“What will people think when I update my LinkedIn to say ‘copywriter’?”

“Is this copy good enough? What if my client hates this?”

“I’m bothering people. Why would they want to hear from me?”

Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck.

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Mentioned in the Episode

• The Let Them Theory by Mel Robbins
• The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins
• The High 5 Daily Journal by Mel Robbins

Related Links

• 8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills
• 3 Books Every Copywriter Must Read
• Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success

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What if you pursue copywriting and realize … this still isn’t the right path?

After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!).

But six months in despite hitting her goals, she realized something still didn’t feel right.

So, she pivoted again.

On this episode of the Build Your Copywriting Business podcast, Jeanette was generous enough to share how she used the skills she learned as a copywriter to launch her very own business.

Owning her identity as an introvert has led Jeanette to the most fulfilling work of her life (so far!), running a business aimed at supporting introverts like herself.

Whether you’re mid-pivot or post-panic in your copywriting career, Jeanette’s story will inspire you to go for more.

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Mentioned in the Episode

• Jeanette website: jesuisjeanette.com
• Can an Introvert Be a Successful Copywriter?
• Why Brand Voice Matters in Copywriting

Related Links

• Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s Story
• Ep. 225: What Jobs Can I Do As a Copywriter?

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“But I’ve already spent so much time and energy on this…”

Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away?

That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want.

On this episode of the Build Your Copywriting Business podcast, we’re breaking down why we cling to paths that aren’t working for us.

If you’ve struggled with the difference between giving up or letting go to move forward, this is for you.

Feeling that gut pull that something’s not right? This is your permission slip to trust it.

Remember: past you doesn’t get to run the show for present and future you anymore.

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Mentioned in the Episode

• Ep. 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s Story
• Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story
• Ep. 229: Changing a Habit? Here’s the Cycle You’re Going Through

Related Links

• Ep. 175: Career Resolutions to Make Right Now
• Ep. 223: If Not Now, When? A Deep Dive Into Decision Making
• Ep. 186: Are You Stuck in an Employee Mindset?

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Get Free Copywriting Training here