Ready for the truth about AI and copywriting?

AI is shifting the way everyone does work. Including copywriters.

YAWN! Boring. 🥱

Yup. That’s a headline that doesn’t get clicks.

“AI is destroying these 5 industries” does get clicks.

On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always shifted (even since we started our careers!) and will continue to shift.

The key to future-proofing your career is staying on top of these shifts as these come.

AI is simply another one of these shifts.

What we’ve seen from actually using these tools and working with clients? AI is making it more efficient for us to do certain tasks in our jobs.

That means there will be more work for copywriters as clients realize we can move through projects a bit faster.

Businesses have a never-ending to-do list of projects. It’s not like you will get through your copy projects and suddenly there are no more projects.

And if that does happen? That’s probably a good indicator for you to re-pitch your clients 😉

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Mentioned in the Episode

• Ep. 145: Catchy Hook or Clickbait? How to Tell the Difference
• Ep. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work

Related Links

• Ep. 117: Best Free Software for Copywriters
• Can Copywriting Software Replace Skilled Copywriters in 2025?
• What Software Do You Need to Run Your Copywriting Business?

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If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters.

Stevi’s story is the perfect example of how building your career in a way that works for you is essential to long-term success.

And what works for you may change. And then change again.

On this episode of the Build Your Copywriting Business podcast, Stevi is sharing how she made the decision to leave a nonprofit job she loved to pursue writing—even with two small children, a mortgage, and a pandemic thrown into the mix.

I’m going to be honest, I have no idea what we’re cracking up about in this photo, but I will say that this entire conversation with Stevi was a complete delight.

She shares how, like many of us!, she bounced around between various jobs to pay the bills, but kept coming back to building a career as a writer (she does have a degree in creative writing after all).

And, what was incredible to hear, was how Stevi and her husband got creative in how they approached their goals, their schedules, and their priorities so they could build their lives in a way that works for them.

Her story really highlights how incredible it is to have a career that allows you to pivot to fit your lifestyle in any given moment.

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Mentioned in the Episode

• Replacing Teaching Income with Copywriting Income in 6 Weeks – Erin’s Story
• This CCA Student Makes 6 Figures…While Living on a Mediterranean Island – Brittany’s Story
• Ep. 136: Copywriting Transformed Her Quality of Life – Amy’s Story

Related Links

• Ep. 47: Raising a Family and Building a Copywriting Business—Peta’s Story
• Ep. 107: Building a Copywriting Business as a Mom – with Kate K, Dorothy & Jen
• Copywriting Lets This Mom Live Life on Her Own Terms

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Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way

If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)…

You are responsible for writing the copy that gives the ads the best chance to drive results.

On this episode of the Build Your Copywriting Business podcast, we’re breaking down Meta’s phase-out of detailed audience targeting—and what it means for you as a copywriter.

No need to hit the panic button, just the “listen” or “watch” button.

We’ll tell you exactly what you need to know to stay ahead and keep delivering for your clients.

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Mentioned in the Episode

• Meta Ads Library
• Meta advertising standards
• Ep. 18: How to Land Your First Copywriting Clients—Without Experience

Related Links

• Find Copywriting Clients on Facebook: 3 Tips and 1 Big Warning
• The Cool New Tool for Facebook/Meta Ads Copywriting Research

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Get Free Copywriting Training here