Small businesses often fail because owners dive into their ventures with a product or service they love, but without a solid business plan. While they may try marketing through channels like social media or online ads, their messaging often falls flat, failing to clearly communicate the value they offer. The key to success lies in creating a strong, market-dominating position that sets you apart and makes it clear why clients should choose you over competitors. Without this, many entrepreneurs fall into the trap of lowering prices to attract customers, which leads to frustration and burnout.

The solution is simple: if you are struggling, accept that you need help and talk to someone who can help. One can hire a coach with experience who understands the intricacies of building a market-dominating position. This expert can help you identify what makes your business unique and guide you in taking small, consistent steps toward improvement. Business growth doesn’t happen through giant leaps; it's an evolution, not a revolution. Before diving into strategies like upselling or drip marketing, you must first establish a strong foundation with clear messaging that aligns with your market-dominating position.

To find the right coach, seek referrals from others who have used coaches successfully. Pay close attention to their track record and ensure they have a deep understanding of the full business approach, not just individual tactics. Harm believes in continuous learning, emphasizing that expertise in your field is vital for long-term success. With the right coach and a focused strategy, you can build a strong foundation for sustainable growth and profitability.