Building Brand and Legacy in Sports Marketing: The Journey of Avery Campbell
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Building Brand and Legacy in Sports Marketing: The Journey of Avery Campbell
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In this episode of Behind the Title, we sit down with Avery Campbell, Marketing Manager of the Jamaica Football Federation and founder of wellness brand Zen by Avery.
From sponsorship & marketing strategy to personal purpose, Avery shares the real story behind her rise in Caribbean sport marketing. She opens up about balancing creative vision with corporate structure, finding her voice in a male-dominated space, and how storytelling, mindfulness, and identity shape her impact.
This isn’t just about branding football, it’s about building something deeper: legacy, culture, and space for the next generation to dream.
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