Building Demand With Content Marketing Ft. Dr. Kevin Christie
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Building Demand With Content Marketing Ft. Dr. Kevin Christie
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In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure.
Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient growth.
Book mentioned: Epic Content Marketing
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⏱️ Timestamps:00:00 - Intro
00:26 - Meet Dr. Kevin Christie
01:30 - How Kevin Uses His Practice as a Test Lab
02:30 - What Content Marketing Really Is
05:00 - Why Doctors Have the Advantage in Content
07:10 - Trust vs. Tactics: Creating Real Value
10:15 - The 85/15 Rule: PBS vs. QVC
14:00 - High-Ticket Care vs. Insurance-Based Practices
18:00 - Why Great Marketing Reduces Sales Pressure
22:00 - Framework for Creating Compelling Content
26:00 - Where Should You Start with Content?
28:30 - Using AI to Repurpose Videos
30:00 - Email List = Your Secret Salesforce
32:00 - Retargeting with Facebook Ads
34:00 - Trends in Add-On Services (Shockwave, Laser, Gym Hybrids)
37:00 - Favorite Marketing Book: Epic Content Marketing
40:00 - Final Advice: Be the Buffalo