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Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 1

Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 1

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 In this first part of a two-part episode, host Nic Padilla sits down with Raycheal Proctor, Marketing Director at Unlimited Mixed Marketing, to talk about her unconventional path into the world of digital marketing. From her roots in music composition to managing one of the final Blockbuster stores, Raycheal's journey into SEO and strategy is anything but traditional. Her early experiences shaped a creative, people-first mindset that continues to guide her work today.

Raycheal shares how she stumbled into SEO by way of grassroots reputation management, her deep love of broadcast storytelling, and why marketing should never be siloed. The two also reflect on how they met at BrightonSEO, the power of intentional connections, and why good marketing always starts with understanding people. It's a conversation filled with wit, insight, and a clear reminder: your story is your strategy.

[00:00] BrightonSEO & a Well-Timed Troll
Raycheal and Nic recall their first meeting—and how a musically targeted joke turned into a lasting connection.
[04:13] From Music Major to Marketing Mindset
Raycheal reflects on her journey from composing saxophone scores to managing Blockbuster and discovering digital marketing.
[07:32] First SEO Gig & the Blockbuster-to-Backlinks Pipeline
Her pivot into agency life, learning SEO on the fly, and why early grassroots marketing gave her an edge.
[11:10] Brighton, Community, and Losing Her Phone
Raycheal shares the story behind her BrightonSEO speaking experience, building community across oceans, and why omnichannel matters.

Check out Unlimited Mixed Marketing: ⁠unlimitedmixedmarketing.com
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