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Borzou and Amanda discuss the critical importance of personal branding in today's marketing landscape, emphasizing how it builds trust and authenticity. We're joined by Hilary Corna, who shares her insights on email marketing best practices, segmentation strategies, and the significance of client retention. The discussion highlights creative approaches to email marketing, the value of customer asset metrics, and the necessity of regular client check-ins to maintain strong relationships. Full of valuable insights for marketers and business owners looking to enhance their strategies and build lasting connections with their audience.

Hosts:
Borzou
Amanda

Guest:
Hilary Corna
Learn more about her work at https://hilarycorna.com/

Takeaways
- Personal brands are essential for building trust in marketing.
- Email marketing remains effective when done consistently.
- Segmentation in email marketing allows for targeted communication.
- Creative content can significantly enhance email engagement.
- Regular client check-ins can prevent relationship deterioration.
- Customer Asset Metrics help assess the value of a client base.
- A/B testing is crucial for optimizing email marketing strategies.
- Understanding the purpose of email marketing is key to success.
- Personalization in emails can lead to higher open rates.
- Building a strong personal brand can lead to greater opportunities.

Chapters
00:00 Introduction and Personal Branding Importance
00:18 Guest Introduction: Hilary Corna and Her Journey
06:01 Email Marketing Best Practices
15:21 Segmentation and Personalization Strategies
17:16 Email Marketing Insights
19:30 The Shift from Blog to Newsletter
21:32 Content Strategy and Audience Engagement
24:39 Innovative Email Marketing Techniques
29:04 Personalization in Email Marketing
33:17 Guarantees in Marketing Services
34:56 Navigating Client Relationships and Expectations
38:01 The Importance of Regular Client Check-Ins
42:52 Understanding Customer Asset Metrics
47:23 The Value of Process and Personal Investment
50:43 Outro_Animation.mp4

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