It was supposed to be a shining start to a new era for women's sports in Boston with a NWSL expansion club set to begin play in 2026.

But when the initial club name of BOS Nation FC and the accompanying "Too Many Balls" marketing campaign inspired near immediate backlash, the team learned the hard way that starting a new franchise isn't easy. But, unlike some franchises in other sports we could mention, the newly re-named Boston Legacy were quick to listen to their community and are ready to reintroduce themselves.

On this episode of Finance of Football, Chief Revenue Officer Amina Bulman joins Asli Pelit and Michael LoRé to break down what they've learned from those initial missteps, and how Boston Legacy FC is prioritizing building trust as it creates a new legacy.

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For more, follow Asli and Michael on Instagram

Asli - @brefootcontessa

Michael - @michale.lore

And follow the show…

On Instagram - @financeoffootballpod

On Facebook - /financeoffootball

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The Finance of Football, a Frequency Machine Podcast, is…

Written, Hosted, and Produced by Asli Pelit and Michael LoRé

Editing and Sound Design by Ryan Hammond

Mixing and Mastering by Julian Kwasneski

Executive Produced by Stacey Book and Avi Glijansky

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Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymahine.com

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