Building an AI Innovation Culture
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Building an AI Innovation Culture
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Building an AI Innovation Culture to Scale Marketing: Medico Digital's Journey with AI
In this episode, Ollie from Medico Digital shares insights into how the agency is fostering a culture of AI innovation to scale their marketing. Learn how Medico Digital is improving online access to healthcare information, reflecting on the company’s 10-year journey, their goals for international growth, and how they’re embedding AI into their daily operations. Hear about their practical use of AI to enhance engagement, streamline workflows, and support content creation. If you're curious about how AI can enable growth and operational efficiency, this conversation is well worth a listen.
00:00 Introduction to Medico Digital
00:53 Company Growth and Ambitions
02:33 Scaling with AI
04:44 AI in Practice
06:42 Challenges and Resistance
08:53 AI Tools and Implementation
17:08 Future of AI and Business
19:15 Personal Insights and Conclusion