
Burnout, Breakthroughs & Breath: How Brendon Hansford Built a Global Wellness Brand in Months
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In this game-changing episode of Between Two Coaches, Norbert Orlewicz sits down with Brendon Hansford—international choreographer turned breathwork entrepreneur—to unpack how he built a global wellness brand in under a year.
After two decades in the high-pressure world of dance and direction, Brendon made a bold pivot. What started as a side passion project turned into IMD Breathwork—a science-backed, trauma-informed modality now expanding across the globe with certified instructors and viral client results.
🔥 Whether you're pivoting your niche or scaling your coaching practice, this episode reveals:
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Why “woo woo” doesn’t sell—and how Brendon branded breathwork with science, not spirituality
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The critical mistake most coaches make when launching new modalities
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How trauma and transformation became his most powerful marketing strategy
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The content and client experience strategy fueling IMD’s explosive growth
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Why one client said, “My wife says I’m a nice person now—so I have to come back.”
💡 If you’re a purpose-driven coach looking to grow your business with real transformation—not gimmicks—you’ll want to hear this.
🎧 Listen now to discover how healing and entrepreneurship can go hand in hand.