I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today.

If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!

Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients!

In this episode, we cover:

• How Julie discovered her niche
• Her journey from community mental health & group practice to running her own private practice
• The marketing strategies Julie used to fill her caseload with private-pay clients
• Why showing up on Instagram has made social media more fun & sustainable for her
• How Julie optimized her Psych Today profile to bring in multiple inquiries every month
• The truth about niching down
• Julie’s impressive Psych Today stats and how they prove her strategy works
• Her top advice for refreshing your Psych Today profile if it isn’t attracting clients
• Why being upfront about your fee on Psych Today matters
• The structure Julie uses for her intro calls

Connect with Julie:

• Follow on Instagram @talkingwithjulie
• Follow on TikTok
• Check out her website
• Check out her Psych Today profile

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice.

Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it.

One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!

In this episode, I cover:

• My personal experience with hitting (and moving past) multiple plateaus in business
• Why you don’t need to have it “all” figured out to start your private practice
• How to effectively market yourself to land those first clients
• What to focus on once you’ve started and are consistently seeing clients
• Common reasons you may hit a plateau, even when you’re established
• Practical strategies to break through income and growth plateaus
• How PPA can help you start, scale & break through plateaus with a clear roadmap

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

PPA is 47% off until Sept 11th! Sign up here!

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice."

Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.

In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.

In this episode, I cover:

• Why the “underpaid & overworked” cycle matters + stats to prove it
• The myth of “affordable care” + why it keeps you stuck
• The truth about accessibility (and why it’s not all on you)
• Creative ways to be affordable or accessible if you WANT to
• The myth that you need more training or certifications to raise rates
• The fear of losing clients when you change your schedule or increase rates

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

PPA is 47% off until Sept 11th! Sign up here!