Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you.

The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity!

When you understand your analytics, you stop spiraling every time a post "flops". You start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to.

In this episode, I cover:

• Core Instagram metrics therapists need to pay attention to
• Benchmarks to aim for with each metric
• How to use your insights to spot patterns & create more content that converts

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude.

Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more.

But it's also one of THE most meaningful and empowering journeys you'll ever take!

My hope is that you feel grateful for your business now. If you're not quite there, I hope this episode gets you even MORE lit up by what's possible!

In today's episode, I'm talking about building a business you're actually grateful for.

In this episode, I cover:

• Why building a business you’re grateful for is a radical act
• Why aligning your practice with your own needs, values & joy changes everything
• Big-picture visualization to dream big + clarify what you want by next Thanksgiving
• How my first visualization felt scary, but later became my reality
• Encouragement to celebrate your progress + move toward your future vision

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode!

Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady!

In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist.

In this episode, I cover:

• How private practice allows you to control your rates, schedule & income
• The simple math behind earning $3k/month with just 3 private-pay clients
• Why you don’t need to quit your job or go “all in” to get started
• How Instagram can become your most reliable source of referrals & job security
• The skills that helped me grow from $45/session to a million-dollar business
• My tipping point on my business journey
• 3 key factors that will make $3k/month absolutely doable for you
• What can happen when YOU decide to get out of your own way

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!