You’re exploring AI for your practice, but your team isn’t exactly cheering you on. Maybe they’re worried, confused, or just flat-out resistant. Sound familiar? In this episode, I’m breaking down how to lead your team through the AI transition with clarity and integrity. You’ll learn how to manage fear around job security, communicate your vision without overexplaining, and leverage the right team members as “ambassadors” to support the rollout. If you're trying to implement AI but feeling the friction, this episode will help you shift from overwhelm to confident leadership.

➡️Coming this October: The Private Practice CEO® Bootcamp – Oct 13–17

It’s time to stop solving the same problems twice. Join the waitlist now.

Some key takeaways from this episode include:

• The first question to ask your team before implementing AI

• Why AI fear is really a culture issue (and what to do about it)

• How to identify and empower your “AI ambassadors”

• The leadership phrase that builds more trust than a perfect answer

• Why one conversation isn’t enough, and what to expect instead

• How to create a rollout plan that your team can actually follow

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

As we get closer to the holidays, you may be wondering how you can pay your team a holiday bonus for their performance this year. Bonuses are an amazing way to incentivize your team to hit their goals and reward them for hitting their marks. In this episode, I share the logistics of creating a bonus structure for your team members, what I’ve seen done well (and not well) when it comes to bonuses, and how to incentivize team members that aren’t money-motivated.

➡️ The next FREE Private Practice CEO Masterclass is happening September 17 at 12pm EST.

If Q3 felt like chaos, Q4 doesn’t have to. In just 60 minutes, we’ll have a real conversation, do real strategy, and walk through the shifts you need to make to lead with more clarity, confidence, and innovation.

Some key takeaways from this episode will include:

• The benefits of implementing a bonus structure in your business

• Deciding what the performance goals will be for bonuses

• Why your bonus structure should be a win-win scenario, not a loss

• Who should get a bonus in a private practice

• How to incentivize team members who aren’t motivated by money

• Ranges for bonuses based on the caliber of the position

• What I recommend for how often bonuses should be paid out

• Factoring how bonuses are taxed into the overall amount

• How to utilize ChatGPT to write your bonus structure

ChatGPT prompts to try:

• Create a bonus structure for a [practice specialty] private practice that will reward team members who work in the [fill-in-the-blank] department?

• Create a bonus structure for a [position/title] of a private practice in [insert specialty] that has financial oversight.

• Create a bonus structure for a [provider] who sees 25 patients per day in [X] specialty.

• Create a bonus structure for a [provider] who sees 25 sessions per week and is wanting a portion of the profit at $50,000 per year.

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

“Oh, I don’t want to bother them!” Have you found yourself or an employee use this phrase to escape following up with a client? We’ve all been there and it’s time to shake the feeling. Sales systems are critical not only for your practice but for the health and well-being of your clients. Today we’re talking about the stages of marketing that can help you attract more clients, engage and nurture those relationships, and keep them coming back for more.

➡️ The next FREE Private Practice CEO Masterclass is happening September 17 at 12pm EST.

If Q3 felt like chaos, Q4 doesn’t have to. In just 60 minutes, we’ll have a real conversation, do real strategy, and walk through the shifts you need to make to lead with more clarity, confidence, and innovation.

Resources mentioned:

• Ep. 31 - Marketing Conversations You and Your Team Need to Have to Keep Your Money Coming in the Door

• Ep. 68 - How a Luxury Brand Can Help You Elevate Your Practice

• Ep. 71 - $10,000 Tasks

Some key takeaways from this episode include:

• The secret to building a patient pipeline

• What your sales and your clients’ health have in common

• What it’s really like to build a community around your practice

• What Brandy really thinks about getting reminders from her providers

• A peek into how to get the marketing work done without burning out

• The real, behind-the-scenes of following up effectively

• Brandy’s unexpected perspective on sales and why yours are important

• How to identify when you’re on the verge of losing engagement

• What you can do right now to to better understand your clients

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program