Carl Seidman is a trusted business advisor specializing in financial planning & analysis (FP&A), business strategy, and finance transformation. He advises Fortune 500 corporations and middle-market companies, helping establish effective FP&A practices, processes, and teams.

Carl’s FP&A development methodologies and curriculums have been implemented by leading organizations as part of their financial leadership development programs (FLDPs) for top talent and emerging leaders. More than 13,000 corporate finance professionals globally have attended his training programs, workshops, and seminars.

Carl serves as an Adjunct Professor in data analytics at Rice University and as an FP&A advisor, fractional CFO, and management consultant to entrepreneurial businesses throughout North America and Europe.

Carl is a Microsoft MVP in Excel, Certified Public Accountant (CPA), and has earned other professional credentials including the CIRA, CFF, CFE, CGMA, AM (Accredited Member in Business Valuation), CSP (Certified Speaking Professional).

Carl lives in metro Chicago with his wife and twin sons.

Terra L. Fletcher is a fractional CMO and marketing strategist known for helping businesses achieve sustainable growth. With 17 years of experience, she specializes in simplifying complex marketing strategies and empowering organizations to rebrand, scale, and thrive. Terra is the author of Flex Your Marketing and a dynamic speaker who has inspired audiences nationwide with her actionable insights and customer-focused approach.

In Las Vegas, where “you can’t beat the house,” a tiny group of elite players commands respect - and fear. These are the Advantage Players® (APs). Masters of "unbeatable" games like blackjack, they combine superior skill, lightning insight, and razor-sharp instinct to dominate the table, winning when the stakes are highest.

Joel Block, an AP turned venture capitalist and hedge fund manager with over $1 billion in deals, brings this philosophy to the business world. His Advantage Player® Institute equips top leaders with the same mindset and strategies that make winning inevitable. From cage-rattling keynotes to transformational programs, Joel empowers executives to unlock their next level of performance, proving that the ultimate competitive edge isn’t a gamble - it’s a choice.