In this episode of The Lucky Orange Show, I sit down with Austin Goldman, Co-Founder & CEO of Shoplift.ai, to explore how AI is changing the way brands approach testing, personalization, and growth on Shopify.We talk about why so many ecommerce teams still rely on gut feel despite mountains of data, how Shoplift helps stores iterate faster and take the guesswork out of optimization, and what the future looks like when AI handles more of the heavy lifting in experimentation and personalization.What you’ll learn in this episode:Why gut instinct still dominates ecommerce decision-making (and how to change that)How Shoplift.ai reduces the complexity of testing and speeds up iterationWhere past testing data fits into smarter optimization strategiesThe role of AI in personalization and segmentation for online shoppersA look at LiftAssist and how it informs usability improvementsThe sliding scale of human vs. tech in optimization — and where humans remain essentialAbout Shoplift.aiShoplift is an AI-powered optimization platform for Shopify merchants that makes it easier to test, personalize, and grow without the complexity of traditional A/B testing tools.Learn more about Shoplift: https://www.shoplift.ai/Connect with Austin: https://www.linkedin.com/in/austingoldman/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange: https://bit.ly/3AUd7Z2