This episode features Jenna Quentin, founder of Adjust Your Media Agency and host of the podcast What Chiropractic Doesn’t Cure: Stories of Innate. Jenna isn’t a chiropractor, but her connection to the profession runs deep. In this conversation with host James Chester, she shares her passion for chiropractic advocacy, her journey as a writer and storyteller, and how she helps principled chiropractors grow their influence through consistent, aligned content.

HIGHLIGHTS

• Jenna shares how chiropractic radically changed the life of her sensory-sensitive, dyslexic child—and how it healed more than just his body.

• She reveals the emotional weight and guilt that came from making health decisions as a young mom in France, and how chiropractic helped her reclaim confidence in her intuition.

• Jenna talks about transitioning from journalism to a full-time chiropractic storyteller and social media strategist.

• Why social media is more about community than clicks—and what “five-mile famous” really means.

• Learn Jenna’s metaphor for organic content strategy: your social media is like your peripheral nerves, your owned content is the spine, and the brain? That’s new patient conversions.

• Hear why she believes podcasting might be the most impactful thing she’s created all year.

ABOUT JENNA

Founder of Adjust Your Media Jenna is a passionate advocate for chiropractic and a powerful storytelling strategist. Through her agency and podcast, she helps chiropractors build connection and visibility through content that reflects their core values. Based on personal experience with chiropractic’s life-changing impact, Jenna brings empathy, heart, and purpose to everything she creates.

DIVING INTO…

The Power of Medical Freedom and Intuition

Jenna’s story begins not with a business, but a deeply personal transformation. Living in France as a young mom, she found herself wrestling with state-mandated medical procedures and a traumatic birth experience. Without access to chiropractic care abroad, she intuitively knew something was off in her body—and waited until returning to the U.S. to get adjusted. This intuitive pull toward chiropractic, paired with the awakening of her voice around medical freedom, sparked a new mission in her life.

Why Social Media is a Vitalistic Strategy

Jenna isn’t just “doing content.” She’s helping chiropractors create ecosystems of trust and connection online. Forget empty metrics or short-term campaigns; she teaches a sustainable, organic approach to digital presence. Her team focuses on creating content that gets shared, saved, and remembered—the kind that builds a brand patients want to refer others to. She reminds DCs: your social media is not a gimmick, it’s part of your wellness care plan for your business.

Creating with Purpose: Adjust Your Media and Storytelling

From blogging and article writing to content calendars and workshops, Jenna’s work is focused on helping principled DCs tell their story in a way that aligns with their mission. Whether it’s short-form reels or long-form email newsletters, her goal is always the same: connection. And as she says, if you’re not having fun with it, it won’t work. Authenticity and enjoyment are key.

Why Her Podcast Might Be Her Greatest Contribution Yet

Her podcast What Chiropractic Doesn’t Cure is more than a content channel. It’s a storytelling engine for chiropractic. Featuring interviews with principled DCs like Dr. Tim Young and Dr. Tony Ebel, it weaves together powerful testimonies and inspires other chiropractors to speak up. It’s also an invitation for the public to hear real outcomes and understand chiropractic through human stories.

CLOSING THOUGHT

Want to know what it means to really connect with your community, share truth online, and grow a principled practice without selling out? This episode is a must-listen.

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#chiropractic #

INTRODUCING GARY BARNES

Meet Gary Barnes, a force of entrepreneurial insight, media savvy, and lived resilience. In this episode of the Chiro Hustle Podcast, Gary sits down with host James Chester to explore the intersections of chiropractic, media exposure, professional speaking, and the transformative power of storytelling.

Gary is not only the father of a chiropractor, but he also carries a deep respect for the profession, seeing its potential to touch lives when properly communicated to the masses.

https://chirohustle.com/leverage-yourself-as-a-professional-speaker-with-gary-barnes-chiro-hustle-podcast-683/

HIGHLIGHTS

· Gary shares how chiropractors can become high-impact professional speakers by tapping into their “so that” benefit stories rather than just technical explanations.

· He explains why writing a book instantly elevates your authority and opens media doors.

· Gary breaks down the psychology of public speaking fear and how to channel nerves into presence.

· He redefines sales as service and trust, not closing tactics.

· A standout quote: “We forget facts, we remember stories.”

· His signature adversity story - a multiple sclerosis diagnosis with a 10-year death sentence - became a life-defining breakthrough.

· Gary encourages DCs to focus on the future their patients want, not just the pain they’re in today.

ABOUT GARY BARNES

Gary Barnes, The Breakthrough Business Mastery Coach, is a high-performance strategist, international speaker, and bestselling author. He has built multiple businesses generating over $300 million and has been featured across major media. Diagnosed with MS in 1988, Gary has since become a living embodiment of resilience and purpose.

DIVING INTO…

From Chiropractic Roots to Media Reach

Gary’s son is a chiropractor, and through that connection, Gary developed a unique perspective on how chiropractic can impact more lives - not just through adjustments, but through message mastery. He challenges chiropractors to step into the spotlight and embrace visibility, not shy from it.

The Power of Your “So That” Story

Most chiropractors get stuck talking about techniques. Gary flips the script: Speak to the transformation you provide. It’s not about decompression therapy - it’s about helping a man ditch his cane and walk on stage again. When chiropractors communicate the “so that” behind what they do, they connect on a human level.

Media, Messaging, and Magnifying Your Voice

Gary’s advice for getting on mainstream platforms? Become interesting. His book title “How a Beaver Saved My Life” is a case in point. When you show up ready to serve, not sell, media welcomes you back. And yes, having a book changes the game.

From Fear to Freedom on Stage

Despite giving over 1,000 talks, Gary still gets nervous. His secret? Make the butterflies fly in formation. Speak from your truth. And remember: if you’re listening to your audience instead of performing at them, you’ll always connect.

Service-First Sales and Speaking

Forget “selling” - Gary teaches DCs to build communities through trust and service. Be seen, be safe, be relevant. That’s how people stay, pay, and refer. Speaking is the fastest way to build that connection.

The Adventure of Becoming More

From firewalks to P-51 fighter flights, Gary embodies transformation through courage. His personal motto - “launch and adjust, elevate and separate” - is a call for chiropractors to stop waiting and start stepping into their next level.

CLOSING THOUGHT

“Please take that step into the unknown… Go out and serve. There’s a lot of people that need you, want you. They just don’t know you’re there.”

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Marketing is NOT a Vending Machine with Sam Carlson - Chiro Hustle Podcast 682

In episode 682 of the Chiro Hustle Podcast, host James Chester dives into the deep end of chiropractic marketing with serial entrepreneur and innovative marketer, Sam Carlson. As the co-founder of both Patient Stream and UpHex, Sam has revolutionized lead generation and digital marketing for chiropractors and agencies alike. This episode isn’t just about tools and tactics—it’s a hard-hitting look at what actually works in chiropractic marketing today and what doesn’t.

HIGHLIGHTS

• Sam explains why marketing is NOT a vending machine and how that outdated mindset sabotages patient acquisition.

• He shares the “Qualified Lead Formula” and breaks down the anatomy of a high-converting ad campaign.

• Discover how one client, Dr. Ray Peavey, doubled his volume and added $55K in cash using just one powerful shift in lead handling.

• Learn why niche-specific ads (like for neuropathy or spinal decompression) outperform general chiropractic offers.

• Sam reveals how UpHex enables three-click Facebook ads so simple, even his 10-year-old can launch them.

• Hear the case study that got Patient Stream featured by Meta and what that means for your clinic.

ABOUT SAM CARLSON

Sam Carlson, Serial Entrepreneur & Co-Founder of UpHex, is known for reshaping the way chiropractic clinics attract and convert leads. Through Patient Stream and now UpHex, he empowers thousands of agencies and small businesses with automated, results-driven advertising. He’s also the author of “New Patient School.”

DIVING INTO…

Marketing is NOT a Vending Machine

Sam debunks the myth that digital ads work like magic machines. Chiropractors often expect to plug in a campaign and instantly get new patients. But real marketing takes positioning, patience, and psychology. Sam uses a golf analogy: your ad is the driver that gets the ball in play—but what gets the ball into the hole is real human interaction.

The Qualified Lead Formula

Sam introduces a simple but powerful framework for chiropractors: go niche, speak directly to real problems, and target based on pain points, not generalities. Forget the “$21 exam and x-ray” offers. Instead, talk to the sciatica sufferer who can’t walk their dog or the neuropathy patient whose feet go numb by noon.

Meet Them Where They Are

Rather than educating cold audiences about the philosophy of chiropractic in an ad, Sam insists: speak their language first. Address their lived pain experience. It’s about strategic empathy—and it’s what turns browsers into believers.

How One Phone Call Saved a Clinic

The episode closes with a mic-drop moment: the story of Dr. Ray Peavey, who was on the verge of losing his 30-year practice. After six weeks of floundering with leads, Dr. Peavey got on the phone himself. One real conversation converted into a $4,500 care plan. He repeated the process, doubled his visits, and found new life in practice.

CLOSING THOUGHT

Marketing isn’t about magic funnels or secret buttons. It’s about showing up real, specific, and human—again and again.

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