Choosing the Right Hardware & CMS for Retail Signage
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Choosing the Right Hardware & CMS for Retail Signage
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What good is eye-catching content if the hardware fails—or the CMS can't keep up? In this episode, we dive into one of the most important yet overlooked parts of a retail signage strategy: choosing the right hardware and content management system (CMS).
You'll learn:
✅ How to evaluate digital signage hardware based on store size and layout
✅ Key CMS features retailers should prioritize (like remote updates, scheduling, and analytics)
✅ Common pitfalls when choosing hardware and software
✅ Real-world examples of mismatched systems and how they affected store operations
✅ Pro tips for future-proofing your signage investment
Whether you're setting up your first screen or upgrading across multiple locations, this episode gives you the decision-making framework you need.